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5 Tips For Lead Generation ServicesAnd Life After It

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Dylan Hyde

 

Before we start, let's be clear: perspective is everything. As marketers, we can get so caught up in KPIs and business goals that we completely forget about working with subscribers. This can create serious problems for the future of our brand and prevent our base from growing.

In this article, I have collected tips that we ourselves successfully follow when attracting new customers for ourselves or doing Lead Generation Services for existing customers.

General Tips

Share your benefits throughout your subscription cycle. Do it clearly and concisely. All this is especially important for B2B - they have a longer sales cycle, as well as the product itself is much more expensive.

I do not argue, using various tricks and fraudulent methods, you can easily increase the size of the base. But in this case, you are much more likely to receive a lot of unsubscriptions and complaints, which will greatly interfere with your marketing activities. In general, it is not necessary.

Subscription forms should be as simple as possible and brand-focused. You should try to make the subscription process as attractive as possible.

If the specifics of the business require you to receive a bunch of data from the client, you do not need to fill it up with many fields that he must fill out. It is enough to record the key information, and find out the rest of the information later, on a voluntary basis. Well, if you still decide to ask for all the data at once, at least break the large form into several steps and display a form fill indicator:

If there are required and optional fields in the form, make sure the user can easily distinguish between them.

Remember the mobile experience. Wherever the lead capture form is located, it should display and work correctly on mobile devices.

Don't make promises to users that you can't deliver.

Subscription confirmation email should arrive almost immediately as soon as the subscriber submits their details through the form. Firstly, it is illegal to send letters without double opt-in. And secondly, silence on your part can cause questions and resentment from the subscriber. Then he may completely forget about you, and after receiving the letter, he will unsubscribe.

1.Don't Forget About The Website

Make a pop-up panel with a call to action and a sign up form. Even if you use other methods of collecting leads, one does not interfere with the other. This could be a service offer at the end of a blog post; a discount on the product you are on the card - the main thing is that the call to action matches the main content on the page.

Add pop-ups, all sorts of different ones: from standard messages about a discount for a product the user has just left from, to exit-intent pop-ups. You can hate them as much as you want and think that they do not work, but they are not. The main thing is to make sure that such a popup is easy to close.

It is worth adding a check-box to the product order form, with which the user agrees to subscribe. However, you shouldn't mark the check-box by default - otherwise, you can run into negativity and complaints from the user.

Similarly, in the case of various contests and other events, it is necessary to leave the user with the opportunity to give permission to receive a promotional letter.

A tip that is not directly related to lead generation, but is nonetheless very important. Everyone loses followers through the unsubscribe process. But sometimes the reason lies in the fact that the subscriber simply receives letters to the wrong email. Therefore, you should definitely provide the user with the opportunity to change their address on the customization and unsubscribe page.

2.Lead Generation Services Via Emails

Create content that you want to share. If you have great tips, useful content, subscribers are more likely to distribute it all. The main thing is to motivate them correctly.

If a user bought something in an online store, he must definitely receive a corresponding transaction letter. But why not suggest subscribing to the main mailing list in this email?

Each such letter should have an adequate web version, which the user can easily share using the sharing buttons. Nobody's going to just forward a letter, right?

3.We Attract New Clients From Social Networks ...

Facebook has a number of features that allow you to collect leads directly from the social network. First, there is a dedicated tab that allows users to join your database. Secondly, users can “subscribe” through special CTAs that lead to your site. Most companies use one of two options, but both can be tested to quickly grow the list.

If you are active on Twitter and have a lot of subscribers who are not subscribed to the email newsletter, you should pay attention to the mechanics of promoting tweets. An attractive picture, short persuasive text, a call to action - this will be enough.

In the case of Pinterest, you need to make sure that a user from any image can get to your site, to a page containing, in addition to the necessary content, also a subscription form.

It's easier with Slideshare. Like Facebook, it has its own mechanic for collecting leads. To do this, you just need to create a special form that will appear in your presentations.

It is worth adding annotations to YouTube videos, by clicking on which, the user will be taken to the desired page of your site. It is advisable to choose a page with a subscription form:

4. And Also With The Help Of SEM

SEM ads can be a good way to build your base, especially if you have a special offer for new subscribers. And, of course, increase sales.

In search ads, post links to pages where you can easily find and fill out a lead capture form.

5. And Affiliate Marketing

If, as part of an affiliate mailing list, you send your letter to someone else's database, make sure that on the landing page there is an opportunity to subscribe to your mailing list.

When inviting subscribers of another company to subscribe to your newsletter, make sure that the system of double confirmation of the subscription is working. So your subscribers will trust you more, and the chance of complaints and unsubscriptions will decrease.

 

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Dylan Hyde
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