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You don't want to leave them in the dark about what they should do.What is the main point of your pitch?When designing your website's home page, one thing to consider is what your core offer is.

When someone visits your home page, they should be able to see what you do and for whom within seconds, and there should be a clear call to action.On your home page, respond to the following questions:What kind of business is this?What issues do they help me with?What distinguishes this business?What am I able to accomplish on this page?People will leave if they arrive to your site and have no notion what value you supply.Your Ideal Customer should be the focus of your design and copy.Creating a client persona can assist you in creating a home page that is tailored just for them.

Consider the following questions when creating your persona:What is their primary issue or ailment?What kind of people do they attract?What type of customer do you want to attract?You'll be able to create the website for them rather than for yourself once you've answered these questions.

To get the most out of your lead capture, restrict your navigation options to a minimum.Top-level alternatives should be limited.Dropdowns should be avoided as much as possible.Employ visual signals if you're going to use dropdowns.Maintain a small header height and make sure your page is responsive.Contact, About, and the blog are the only options on the finest home sites.

If you have a store, you may want to add a Shop page to the main menu.Include a call to action in your message.Many people fail to put a call to action (CTA) on their home page, leaving their visitors perplexed.

To acquire as many leads as possible, you'll need several ways of entry.Ensure that your website has a responsive design so that it can be read on a desktop, tablet, or mobile device.

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