SEO and Web Design – What are They?

• What is SEO?

Optimization of Search Engines is a technique of enhancing website traffic quality and quantity for a search engines website or webpage. SEO's goal is not direct traffic or sponsored traffic, but unpaid traffic (so-called natural or organic results). Different types of searches, including image searcher, video search, academic searches, news and industry-specific vertical search engines, may lead to unpaid visitors.As a technique for Internet Marketing, SEO analyses the way search engine’s function, the computer-programmed algorithms, which determine search engine behaviour, which people look for and which search engines their target groups prefer. SEO is done because the website gets more visits from a search engine when the search engine results page has pages that rank higher (SERP). These visitors can be transformed into customers.

Website owners realised the importance of a high position in search results and their exposure, creating an opportunity for SEO practitioners of both white and black hat. The word "search engine optimization" presumably came into usage around 1997, according to industrial researcher Danny Sullivan. As one of the first persons to popularise the word Sullivan cites Bruce Clay. Early types of search algorithms relied on input from the webmaster, such as keyword meta tags in motors like ALIWEB, or index files. Meta tags offer a guidance for the contents of each page.The usage of metadata in the index pages was nevertheless proven to be less than trustworthy, as the webmaster may perhaps misrepresent the real contents of the website by selecting keywords in the meta tag. Meta tags were used to ranking pages for irrelevant queries for inaccurate, partial and inconsistent data. In order to be good on search engines, web content producers additionally modified certain characteristics inside a page's HTML code. By 1997, search engine designers acknowledged that webmasters strive to rank well in their search engines, and some webmasters manipulated their search results even by filling pages with excessive or irrelevant keywords. 

• What is Web Design?

Web design includes several distinct competences and specialties in website development and upkeep. Web-based design includes web graphic design, UI-design, creation including standardised code and proprietary software, User Experience Design and search engine optimisation. Many people often work in teams covering various elements of the design process, although some designers will cover all of them. The phrase "web design" is used to describe the design process related to a website's front-end (customer side), including authoring markup.In the wider area of Web development, web design somewhat overlaps web engineering. Web designers should be conscious of usability and are also required to keep pace with Web Accessibility Guidelines if their work entails generating a markup.Web designers employ a range of tools depending upon how much they are involved in the production process. These tools will be upgraded with new standards and software throughout time, but the underlying concepts stay the same. To generate web-formatted images or prototypes design, Web designers employ both vector and raster graphics editing. W3C standards such as HTML and CSS, which may be hand-coded or edited by WYSIWYG software, include technologies used for creating websites. Additional tools may also be used by web designers to mark-up validators and other usability and accessibility testing tools to verify their sites satisfy criteria for online accessibility.

• How does SEO and Web Design go together?

It is crucial to note that when you want to increase the performance of your website, you must focus concurrently on several of the elements. We tend to pay all our focus to one or two key items both in life and in digital marketing while overlooking other things which may become as vital. It requires more than simply SEO to do better in SERPs. Your website also has to be professionally designed or you risk wasting all your organic equity. SEO and Web design function more fluidly together than many individuals could. Their components mix together and flow so smoothly that visitors to your site do not know anything about the things that you produce when done perfectly; they just start surfing your site.