Be Your Own ‘Amazon’
FenixCommerce, the leading intelligent delivery platform, offers an Amazon-like shopping experience by providing accurate delivery dates & delivery options across the shopper’s purchase journey. By leveraging the data that already flows through your eCommerce platform, Fenix uses artificial intelligence and machine learning to calculate and display the most accurate, cost-optimized order cut-off and personalized delivery dates on the product, cart, and checkout pages. This allows eCommerce merchants to set clear expectations that improve the overall shopper experience. As a result, Fenix customers are seeing an average end-to-end conversion improvement that often exceeds 10%. How?
Many Retailers today still rely on a date range for standard ground shipping (you know, the old “get it in 5-7 business days” message) because they really don’t know exactly when orders leave their warehouses or will arrive at the customer’s door. So they provide ambiguous—and typically heavily padded—delivery timeframe estimates to be safe. And a lot can go wrong with this approach. As one of our clients, a $50M online retailer, told us “before Fenix, we knew that half of our deliveries arrive in less than 5 days, we just didn’t know which ones.” Now they do, and their conversion has increased 5% and AOV by 2.9%, as a result.
FenixCommerce is the only intelligent delivery platform to comprehend all of the data elements critical to the calculation of delivery dates, including inventory, product, operational, and carrier data all in real-time. The platform can even factor in data such as bad weather impacting carrier schedules or warehouse operations times.
What about improving the customer’s experience? From the moment a shopper lands on your product page, Fenix calculates and displays an accurate, personalized shipping date (not a range) and a dynamic order-by-time, optimized to criteria (e.g. cost, time, or both) you feel most important. At cart and checkout, Fenix can display multiple shipping options with exact dates, costs, and fully customizable messaging.
Order Delivery Matters
In a world where Amazon seemingly sets the standards for all things concerning eCommerce delivery, isn’t it time for merchants and DTC brands to provide their customers with a personalized, better delivery experience?
And what is it about fast delivery, anyway? When did we become so addicted to having things “right now!”? (That last question is perhaps better handled by anthropologists than eCommerce professionals.)
But in study after study, delivery issues rank among the top concerns with online shoppers. According to Metapack's State of eCommerce Delivery Report, 70% of shoppers are unlikely to return to a website after a poor delivery experience. So yes, delivery matters. I’d go so far as to say that most shoppers feel like the retailer has made them a promise the moment they submit their order—a promise that forms a key part of their experience with that brand. Such experiences can have a profound impact—positive or negative—on conversion.
Improving Conversion
Cart abandonment rates vary from an average of 69% to as high as 86% for mobile commerce and delivery issues are a leading reason for abandonment throughout the entire shopper’s journey.
To address shoppers’ frustration with poor delivery, Amazon offers Prime, spends billions on technology, and has built 100+ warehouses across the US, making it easier to provide accurate delivery promises—which often entail overnight arrival time frames. How can online merchants & DTC brands fight back? One straightforward way is to use FenixCommerce to calculate the most accurate delivery dates, using data you already have.
Gaining Brand Relevance
As you think about all the pieces impacting your customer’s experience with your brand, providing a personalized delivery experience is a key component. It’s a promise that you offer and one you can keep. This does more than just improve conversion: it reinforces your relevance to consumers as a brand they know and trust, helping you compete against Amazon and everyone else.
For the past few years, the common wisdom when it comes to eCommerce delivery has been “customers want fast and free”.
While you’re unlikely to find a lot of customers who prefer to pay for shipping and receive their packages later rather than sooner, there’s certainly a gap between “fast and free” and what most shoppers find to be acceptable in terms of shipping cost and timing.
The million (or more) dollar question is: how does an eCommerce seller strike the right balance between shipping cost, timing, customer requirements, and shipping budget?While we can’t provide a formula for achieving that balance, the available research does indicate four areas you can focus on in order to provide a better customer experience, improve conversion, and stick to your shipping budget--even if you can’t give every shopper “fast and free”.
Let's take a closer look.Upfront Costs: Looking at the graph above, Baymard found that the first deterrent to customers were costs that weren’t mentioned while they were shopping--and shipping generally dominates these costs.
That’s why we built the FenixCommerce Intelligent Delivery Platform to be easily configurable to display ship costs as early as the Product Detail Page--as well as on the Cart and Checkout pages.Specific Shipping Information: Moving onto the customer experience aspect of delivery options, we saw that while fast shipping is great, providing specific shipping timeframes can be just as powerful at driving conversion.
Think about the common timeframe estimate format “5-7 business days” given by many eCommerce sellers; by using this type of messaging, you’re requiring the shopper to do math involving determining business vs non-business days to figure out the range of dates when the package should arrive--that’s too much work, and our internal data on customer behavior proves this point: among our clients who offer a Free shipping option without a date alongside an option with a specific date that costs $3-$5 more, 10% of shoppers on average choose the option with a date--and happily pay the upcharge.Shipping Options: Customers love having options, who doesn’t?
The infrastructure that powers the global e-commerce ecosystem is scaling rapidly, and investors are catching up with the trends.
It helps them determine where commerce infrastructure and overall technology stack head.
Read ahead to find how you can plan to build an e-commerce brand of your own!
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In addition, online competition is ever-increasing.In order to deal with all of this and perform well in a competitive environment, businesses are taking help of Artificial Intelligence (AI) and Automation.eCommerce is working hard to live up to customer expectations and adapting to the latest technologies.eCommerce businesses are using AI to drive more revenue and improve productivity.
Thanks to Alexa, and Google Home devices, AI is an intelligent member of our homes these days.In this blog, we will look at how automation has impacted the Indian eCommerce market.Improved Customer Service – As mentioned earlier, customers demand for more with every online shopping experience.
eCommerce giants are now experimenting with machine learning (ML) capabilities like product catalogs, product size recommendations, customer payment security, and more.
This has led to 85% of positive increase in customer service eventually leading to increased sales.Improved User Experience – Generally while shopping online, we come across a section “frequently bought products”.
This section enables the customers to find their desired products in no time.
Similarly, some eCommerce sites like Trivago helps users to compare the costs of various hotel rooms along with the facilities offered and make their booking accordingly.Faster Product Search – While you search products on a website for shopping, AI plays a major role as it allows you to search for your products with the help of images.
