Using Web Content Management Systems to Create a Digital Experience for Your Business.

Contentstack, the leading Content Experience Platform (CXP), today announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry.

The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks.

The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience.The retail industry is having to quickly adapt during the COVID pandemic to reduce in-person interactions.

Using augmented reality, the Contentstack prototype helps retailers and brands to create touchless, engaging self-service experiences.

Retailers using AR technology in this way can better attract customers to brick-and-mortar stores and increase foot traffic.“This app showcases how fast and easy it is to innovate with AR — it isn’t scary or difficult and we have the blueprint,” said Sonja Kotrotsos, Head of Product Marketing for Contentstack.

“Rolling out immersive content experiences is a differentiator for brands.

And what’s more, building real brand loyalty means you need to be the business that gives it to them.Modern-day consumers anticipate they will be able to view your products online, download exclusive offers to their phone through your loyalty program while they browse in your online or brick-and-mortar store, and then be able to boast about their purchase on their Instagram feed before deciding that in the end, they prefer the green sweater over the red, and enjoy a nearly effortless return and exchange experience.While most competitive brands realize the need for an omnichannel strategy, a significant number stop short of developing a plan to maintain a consistent brand image across all channels.

A recent McKinsey Research study found that many brands like The Gap, Williams Sonoma, and Crocs – brands that once seemed to have the corner on brilliant marketing strategy sewn up just a few years ago – are now falling short of creating a fully cohesive omnichannel experience, and the fractures are showing in revenue.So what defines a top-notch omnichannel experience in modern commerce?

How can you avoid some of the bumps in the road on which other brands are stumbling?Here are 3 of the most important areas on which to focus your attention, and some tips on how to build a unified, high-performing omnichannel experience that boosts both customer experience and customer loyalty.The 3 C’s: What Makes Great Omnichannel Experience ConsistencyMaintaining consistency is extremely important when implementing an omnichannel strategy.

Creating experiences based on a unified brand presence is part of building a strong brand your customers both recognize and understand on all your brand touchpoints.As we discussed earlier in the article, with today’s hectic schedules and busy lifestyles, consumers rarely complete a purchase during the same cycle in which they first began shopping, and infrequently finish a purchase using the same device or access point where they first began shopping for your products.

A decision to shop for new running shoes often starts on a smartphone, gets comparison shopped on a tablet, gets put into a favorites list on a laptop, and then gets purchased in your store once they’ve tried on the shoes to verify fit and style.

Therefore, if you’re not offering a satisfying and similar level of service and satisfaction across all those touchpoints, chances are, you will lose that purchase somewhere in the mix.

But, we are only asking you to tune out the buzz and follow the appropriate mindset to bring its proper use into play.So, we are listing out a good set of reasons for you to hear the right signal and drive your focus to what is needed.Your work matters more than the tool you choose:A UX designer must decide his/her aim than to choose the tool to use.

In simpler words, UX design is everything about the design knowledge that you possess and how you carry it out to bring useful and great results.Let us illustrate the scenario for your better understanding.

On the contrary, if you begin with something that helps you reach your goal, you will be able to create exceptionally good solutions just with the help of a paper and pencil.Tools keep changing all the time:Tools change rapidly.

For example- the popular tool ‘SKETCH’ gets updated every month like various other UX tools.

But, you can win if your eye is on the timeless design principles.

However, the next decade will use drastically conflicting tools.

There are four major development approaches when building mobile applications1.Native Mobile Applications: Native mobile applications are written in the programming language and frameworks provided by the platform owner and running directly on the operating system of the device such as iOS and Android.2.Cross-Platform Native Mobile Applications: Cross-platform native mobile applications can be written in a variety of different programming languages and frameworks, but they are compiled into a native application running directly on the operating system of the device.3.Hybrid Mobile Applications: Hybrid mobile applications are built with standard web technologies – such as JavaScript, CSS, and HTML5 – and they are bundled as app installation packages.

Contrary to the native apps, hybrid apps work on a ‘web container’ which provides a browser runtime and a bridge for native device APIs via Apache Cordova.4.Progressive Web Applications: PWAs are web applications that utilize a set of browser capabilities – such as working offline, running a background process, and adding a link to the device home screen – to provide an ‘app-like user experience.

Hire PWA Developers with us to develop high-quality PWA as per your needs.

With the growing usage of smartphones, the demand for mobile apps is rising day by day and the market is not going to end anytime soon, it has a great future.

Now how it can be said, the reason is the mobile app download and contribute predicted to reach $64 billion by the end of 2020.

The mobile app development market is rapidly rising since the last few years after seeing the spending time of the users on the mobile apps.

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 When it comes to business, customer service is the most important factor that you need to consider.

If you have a website, you can also use it to improve the level of customer service in your company.Digital channels bring together the best digital experiences with the best marketing solutions on your website.

The Digital Experience Platform provides a set of tools and applications that will help you and your company to gain insight from customer data and make the right decisions based on the data.Why use a Digital Experience Platform for your Business?

The Digital Experience Platform allows you to share your brand's story through rich content on the Internet.

This will allow you to reach a wider audience and create new customer relationships.With the help of the Digital Experience Platform, you can provide customers with the best-personalized experiences that will engage them.

Here are the four major benefits that you can get from using contextualized digital experiences for your business.A Content Management System: The Content Management System helps you to maintain the records of your digital experiences.

Global Digital Experience Platform Market The GMI Research predicts that the Digital Experience Platform Market will notice a growing demand over the forecast period.

This is mainly because of the escalating endorsement of wide web 2.0 technologies, massive usage of cloud-based solutions, and assistance to companies to offer contextual suggestions.

It has a huge focus on practical and cross-channel continuity across the whole journey of the customer.

In addition, the evolution of cloud-based technologies and the accelerating number of enterprises using cloud deployment models to efficiently seize customers across various channels such as email, call, social media, and mobile are further strengthening the market size.

For example, the IDC study survey on how customers use SAP HANA to develop innovative applications to acquire an average five-year ROI of 575%.

However, digital repositories, a complication in data mergers, and an inadequate skill set are restraining the digital experience platform market opportunities.Component Segment DriversBased on Component, service is predicted to fuel at a larger rate over the coming years.

Another survey, titled , provides a survey search written by experts and taking into account future market and future market assessments, product specifications, showcase pattern item types, and pivot points.

Facts and figures, a portion of the import industry as a whole made from the provision of this report, as well as the rate of development of each type and application, gross profit, and key variables heading towards the market.

It also conducts assessments in and out of the content experience platform market using a SWOT study of Porter's five forces, e.g., quality, weaknesses, opportunities, and threats to the business.The report mainly registers the essential subtleties of the industry relying on the basic diagram of the content experience platform market chain structure, and the development of the market through the upstream and downstream industry environment, industry-wide speculation investigation, production cost structure industry strategy, planning, improvement Key players drive key business decisions to logically anticipate the prospects of improvement business from 2019 to 2025 according to the historical, current and estimated information specified in the advertising content environment platform.Request a sample copy of this report at the following URL:https://www.researchforetell.com/reports/114717/content-experience-platform-market — global-outlook-and-forecast-2021-2027 / 요청Global Content Experience Platform Market Represents Market Review Upstream Technologies and Cost Structures.

The following part presents the global Content Experience Platform showcase by major players by application and type.

Similarly, it includes a study of the competitive structure of the Content ExperiencePlatform industry, according to Content Experience Platform, touted by locale's market revenues, deals and key notable players.

Likewise, it consists of an industry SWOT analysis of the application status of the global Content Environment Platform industry, a market demand forecast, an investigation of the production and sales of the regional market, and a future conjecture study.