Cheetah Digital, a leading provider of cross-channel customer engagement solutions for many of the world’s most well-known brands, has today announced its partnership with Del Taco on the creation and launch of the Del Yeah! Rewards program. Del Yeah! Rewards will offer Del Taco customers a myriad of never-before-seen offers, rewards and experiences, which increase along with usage of the app, and is made possible by Cheetah Digital’s top-to-bottom customer engagement suite. Importantly, Del Taco has chosen Cheetah Digital for all aspects of its new rewards program – including app development, data acquisition, customer targeting, messaging, and more.
As the nation’s second largest Mexican quick service restaurant (QSR), Del Taco’s commitment to fully understanding the unique preferences for each of its customers – and boosting engagement with them based on those preferences – is indicative of larger trends within the food & beverage industry. With impending regulations on consumer data privacy, changes to mobile IDFA policies, and the demise of cookies, third-party data is no longer viable for brands to collect information about their customers. Del Yeah! Rewards represents a major step forward in Del Taco’s ability to engage with its customers, which could be a model for other restaurants in the QSR category.
