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When it comes to engaging senior leaders, colleges and universities face two main problems: prospective Executive MBA applicants have extremely busy schedules and two goals in mind- practical knowledge and connections.In order to catch and retain the attention of potential Executive MBAs, universities must get creative in their email recruitment strategies and remain tightly focused on their marketing messages in order to properly convey their program’s value proposition and persuade professionals to set apart their valuable time and join the university program.In this article, we will discuss personalized email marketing techniques that can increase your response rates when you target senior leaders and potential Six Sigma program or executive education students.
Below, you will learn how to reach more senior professionals and stand out from the crowd.
This blog also offers solutions to the pressing issues university marketing directors must solve in order to be successful.