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Website Spring Cleaning Six Tips to Improve Your Online presence

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Website Spring Cleaning Six Tips to Improve Your Online presence

 

See Why Now's A Excellent Time to Revamp Your Website - and How

Be honest: what level of Spring cleaning did you get during the year? Did you clear out your gutters, clean out the pantry, organize your closets?

What's the situation with your company's website? Shouldn't it be given a new to get it up and running?

The truth is that websites are living and breathing things. Living, breathing things require upkeep.

That's why it's the perfect time to refresh your website and clean the metaphorical dust out of its corner.

Follow me to learn my top 6 ways to update your website:

1. Clean Up WordPress

How do you upgrade your website vaultmarket? At the simplest level you can update WordPress.

WordPress is a program and all software should be updated on a regular basis in order to ensure it's secure and running smooth.

Aside from ensuring WordPress is kept up-to-date, all plugins you're currently using must also be up to date. It's also a good idea to frequently check for broken links and eliminate any media you aren't using.

Depending on your skills in technical areas it could be easier said than accomplished. Don't start working on the backend of your website unless you are familiar with WordPress, and if you have reliable backups in place (it is helpful to know what to do with these backups should you ever need them).

Thankfully, if you work with a trusted web development agency they'll be handling the basics of maintaining your website for you.

If you're not receiving routine maintenance in place, it might be a good idea to contact your web designer and have them do regular updates each month.

2. Update Website Content

The content and images on your website are your brand representation to the world. Hence, your homepage should be especially compelling or visitors aren't likely to feel that they've come to the right place.

What content do you have on your website paint exactly the right image that will lead to sales and leads? Are you seeing the sort of conversions you'd like to see?

It's a good thing that altering the copy on your website is among the most simple changes you can make. Rememberthat copy is King' the internet world. If your content isn't well written it's unlikely to bring much confidence from your prospective customers or spur them into the right direction.

The process of cleaning up your website can be as easy as changing the headlines, or even updating your current promotions. For example, our customer A Bear and Bison Inn regularly updates their packages and specials they provide (and don't they look tempting? ).

3. Give It An Updated Look

I'm betting you've walked around your house with the eye of an amateur decorator. You probably don't even have shag carpeting anymore or the pastel-colored wallpaper that was popular in the 1980s.

In fact, I bet you're constantly changing the look of your home with a new rug here as well as updated curtains over there so that it stays current and contemporary.

You should apply the same attention to your site. Does it look like similar websites? Does it appear like it was created in the year 2000... or 5 years ago, or even more?

Keep in mind that online trends are moving faster than other kind of trend. It's the reason it's generally advised to keep your website updated every three years or so to ensure that your website is up-to-date with current best practices.

Use this Spring energy to create a website that looks and feel fresh and relevant to the current market.

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