It would not be incorrect to say that Facebook is the largest and fastest growing social media platform globally. With a user base of 2.85 monthly active users, Facebook has opened multiple doors for brands to stay ahead of their marketing game.
Did you know that over 200 million new businesses on Facebook use the platform as an efficient marketing tool?
This statistic pretty much sums up what Facebook means for brands irrespective of big labels to new start-ups.
Even though Facebook was introduced as a social media platform for letting its users make more connections, get in touch with family and friends, and socialize, the platform has proven to be much more than that.
Furthermore, embedding Facebook reviews on the website can take the brand efforts and sales to a whole new level. Wondering how?
You will get to know all this and more as you continue reading the blog till the end.
In this post, we shall tell you how Facebook reviews can help you increase your business. Additionally, we will also mention a few tools that can help you embed Facebook reviews seamlessly into your website.
Let’s get started!
Why Must Brands Embed Facebook Reviews On Their Website?
By now, you must be wondering about the reasons to adopt this strategy. This section will shed some light on a few key reasons to showcase such content on your website.
1. Boosts Trust & Loyalty
Trust is the basis of every relationship. It also includes a relationship between a customer and a brand. It can be quite a daunting task to gain the trust of your potential customers. However, it can be done when you embed Facebook reviews on your website.
How! Do you ask? The logic here is simple. A new customer to your brand may not be confident enough to try your products and switch to your brand. However, when they read other customers' experiences and how much they like your brand and its products, they instantly feel more confident.
It happens because customers take the word of other customers more seriously than your brand’s promotional content.
Hence, by embedding Facebook reviews, you instill a sense of trust and loyalty in your customers.
2. Boost Engagement & Increase Dwell Time Of Website Visitors
When you embed Facebook review widget on your website, you make your website visitors more excited and encourage them to explore your website more. In addition, if they decide to stay on your website for a longer duration, it will increase their dwell time.
Moreover, Facebook reviews are quite engaging content, and giving reviews a read would help in increasing your website users’ engagement levels. Ultimately, visitor engagement is a primary factor that helps brands determine the interest of the users and the chance of their conversion.
3. Higher Ranking On SERP (Search Engine Ranking Pages)
Reviews help your brand rank higher on the search engine. The more positive rankings on your website, the higher your chances would be.
Additionally, Facebook reviews help increase your website’s traffic. Due to the high stay time of visitors and reduced bounce rate, the chances of your website ranking higher will significantly increase.
Best Tools To Leverage For This Strategy
After reading the incredible benefits of Facebook reviews, we will now guide you through the best tools that can help you embed Facebook reviews into your website.
1. Tagembed
First up on the list is Tagembed - a leading social media aggregation platform. This responsive platform enables its users to aggregate, curate, and embed social media content on the website. In addition, users can collect content from over 15+ social media platforms, including Facebook reviews on shopify, Wordpress, HTML, and many more CMS.
After aggregating the content, users can increase the effectiveness of the Facebook reviews widget by using additional features such as customization options that help users style the widget how they want. Additionally, the users can leverage the content moderation panel to remove any objectionable content from the widget.
The platform offers advanced analytics for brands to track the performance of the widget. Lastly, if the users encounter an issue or glitch while using the platform, they can get assistance from the robust customer support team anytime.
2. Elfsight
The second option is Elfsight - another social media aggregator platform that lets users collect and embed Facebook reviews effortlessly on the website.
The users get an option to adjust the width and height of the widget before publishing it on the website. In addition, users can catch a glimpse of the preview before making it live. Other features include styling options and content moderation.
Closing Note
Facebook Reviews play a great role in building or breaking the reputation of a brand. If you are a brand and have noticed that your brand users vouch for your brand on Facebook, you need to make sure that you utilize such content on your website.
We are at the end of this post, and you are well aware of Facebook reviews, the importance of embedding them, and the best tools to do so. So now that you know it all, what are you waiting for?
