What is Google Data Studio and Why You Should Use It

Target Users – Designed for Data Studio?

According to our GDS tests, the tool seems to point to a group of users who are professional, numerically skills, and do not know Excel well. They may also know some written language (Python, JS), but not enough technology to work on data infrastructure or to create complete reports from scratch, or build complex analyzes that require SQL acrobatics.

This is actually what people call “business analysts”. They have a good understanding of business problems, they can speak the language of the business and the language of the Digital marketing full course, and they need a certain tool to compile and present good reports to customers or internal stakeholders.

Concepts: Data is set, Connector and data source

GDS has 4 key concepts: Database, Connector, Data Source, Report.

Google Data diploma in digital marketing concepts and how to connect

Data is set by the “body” layer below everything (and keeps the details), while Data Source is a “logical” layer with additional features and functionality. The connector is a “pipe” that connects the two layers.

A set of data may be above a table or an Excel file. Other examples:

Google Analytics Report Views

Google Spreadsheets Spreadsheets, CSV files uploaded to Drive

MySQL database, PostgreSQL

Njll…

The data source is made over the data set with additional functionality:

Shared: while only you have access to your basic data set, Data Source can be shared in the same way as any other Google services (with Owner, diploma in digital marketing, and view permissions…)

Configurable: you can change field names, merge type, create numbered fields, disable fields…

Connector: GDS does not import your data – it uses the connector to access your real basic data. In addition to the official Google connectors, there are Partner Connections and open-source connectors to provide access to data from other platforms like Facebook, GitHub, Twitter.

While it has many connectors that make it easy to connect digital marketing full course, public-connected connectors are sometimes unstable because they may not be properly maintained.

Google Data Studio supports a variety of connectors, some powered by Google, others by partners, and the skills

Finally, the report is the final, visual presentation of data from different data sources. We will talk more about the report in the section below.

You start Google Data Studio and use its Google Drive connector to connect to Google Drive (database).

Then you create 1 data source based on that particular Excel file in Google Drive. You then enter a custom formula (calculate total limit based on price and cost) or delete unnecessary fields/data from the Digital marketing full course.

After that, you create a report with multiple visuals to introduce a different look of your data to the data source.

Reporting: Data Studio has a good layer for displaying reports

Google Data Studio focuses on the concept of “report”. The report in Google Data Studio is surprisingly similar to Google Drawing or Google Slides. GDS has no dashboard concept.

Compare this with other BI tools, where reports refer to a chart or table, and the dashboard has multiple charts, with a grid-based configuration concept, we think this is among the best features of GDS.

On the editing side, the tool provides a highly interactive drag-and-drop interface, where the user can freely increase the size and align charts. This gives more freedom to the type of designer but can be annoying for those looking for quick, beautiful charts automatically.

This approach is well suited to business analysts with the technology used to decorate Powerpoint slides.

Filtering Data in Google Data Studio

Data filtering in GDS is broken. There are different types of filters in the GDS: Date range, filter control, data control, chart-specific filters.

A filter is connected to a data source and controls the specific fields/sizes of that data source.

When the filter value is changed, this change floats to the data skills, generating new queries that are sent to the data set below. Results are saved as the query cache, and the charts are updated accordingly.

Drill-down Interaction

There is currently no GDS drill-down functionality for standard view and Explorer view.

How is Data Updated?

As mentioned, GDS does not store your raw diploma in digital marketing but draws it directly from the source (database). Therefore, whenever a basic data set is updated, any report using the Data Source generated from that data set will be updated.

Conclusion

Google Data Studio has not been out for a long time, but it has a lot to do for you that can save you a lot of time and confusion with your data reports. If you already use a lot of Google products and/or have clients you need to report to, then we highly recommend using the free Google Data Studio opportunity. If you find you like it, you can look forward to upgrading to Google Data Studio 360 to take full advantage of what you offer.