Multichannel analytics or multichannel reporting means aggregating data from different sources or channels to get more useful insights and improving overall efficiency in decision making.
Advantage of multichannel analytics
Here are some advantages of multichannel analytics:
- Insightful data points that help take confident decisions
- Overview of your entire business
- Understanding customer buying behavior across channels
- Strategic spending
- Identifying customer segments
Disadvantage of multichannel analytics:
Apart from benefits there are some disadvantages to multichannel analytics as well like:
- Complex logistics
- Bulk transfer of information
- Cannibalization effect
- Multi-context channels
Multichannel analytics tools
There are various number of analytics tools existing out there and some of the most popular multi-channel reporting tools are:
- Glew
- Putler
- Webtrends Infinity
- Adobe Premium Analytics
Each tool is unique but Putler stands out as it keeps your data well organized and provides multichannel analytics in the most simplest way.
What makes Putler the best multichannel analytics tool?
There are a variety of features that Putler provides like:
- Easy-to-understand reports
- All-in-one reporting
- Price point analysis
- Sales forecasting
- Operation assistance - refunds, subscription management
- Holiday insights
- Sales heatmap
- Sales forecasting
- Goal setting
- Customer segmentation
- Ability to slice and dice data
In short, Putler gives you comprehensive data analysis report from multiple channels in a single dashboard. You can connect multiple stores, multiple payment gateways and multiple Google analytics accounts and view all reports in a single place.