The increasing usage of digital media and technological progress in the past decade have made way for the rise of novel forms of marketing that efficiently utilise digital tools and social media to reach a larger audience. Due to such advancements, the marketing sector has gone through considerable change globally, warranting a corresponding change in the skills marketing professionals are expected to possess. Traditional marketing skills, while important, are no longer enough for successful careers in marketing management. There is a growing demand for skills such as content development, SEO proficiency, data analysis, strategic thinking, brand development and effective communication. This demand coincides with an acute lack of trained professionals, with 54% of senior marketers surveyed by The Drum expressing that relevant talent is in short supply. The resulting skills vacuum means that the job prospects for marketing managers with proper training are endless, underscoring the pertinence of PG certificates such as the Executive Post Graduate Certificate in Marketing Management (EPGCMM) offered by IIM Kozhikode.
Upskilling with IIM Kozhikode’s EPGCMM
IIM Kozhikode’s EPGCMM is a year-long certificate course that equips management professionals with the skills and abilities essential for a career in marketing management. Its dense curriculum covers topics such as consumer behaviour, market research, communications, sales, distribution, branding, digital skills, customer relationship, and strategic marketing. The programme features an interactive pedagogy that includes interactions with industry experts, making it an industry-focused programme. Privileges such as access to an e-library and the chance to interact with a rich and experienced peer group are just the cherry on top.
Beyond the curriculum, the programme offers the opportunity to learn from the most renowned experts in the field of management and receive not only a certificate but also the much-coveted alumni status from one of the best B-schools in India. According to the 2020 NIRF rankings, IIMK stood at 4th place among management institutes across India. The exposure and networking opportunities one receives from the programme can propel job growth and the potential for salary hikes. IIM Kozhikode’s academic pedigree also entails that learners find it easier to circumvent entry barriers that only allow applicants from prestigious universities.
Upskiliing ROI
The returns on investing in a PG certificate in MM are many. Trained and certified marketing managers from top-tier institutes are always in high demand, leading to tremendous salary prospects and career growth for professionals in this field. The table below shows the salary prospects for marketing management professionals in India. Equipped with the relevant skills, marketing professionals can climb the corporate ladder with ease and occupy leadership roles within their organisations that offer generous packages and job perks. Furthermore, the hiring of marketing managers is expected to grow at a rate of 9% by 2024, fuelling industry-wide salary hikes.
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In a world that is extremely fast paced, progressing and unpredictable, business leaders and managers need to be forward-thinking and visionary for their organisations to prosper.
It tends to become tricky for businesses to manoeuvre through unforeseen situations like the COVID-19 pandemic in the absence of a futuristic game plan.
With rapid technological advancement and changing market requirements, effective strategic management is now becoming more critical than ever.Effective strategic management has high returns to offer for businesses, making it hugely desirable for management professionals to be trained in contemporary strategic competencies so they can undertake leadership responsibilities.
This means that professionals seeking to advance their careers and become leaders in their organisations need to constantly upskill through specialised professional certificates.As India’s economy grows and managerial responsibilities become more dynamic, working professionals are increasingly opting for professional certifications to maintain a competitive edge by investing in their career growth.Upskilling with IIM Kozhikode’s EPGCSM: Amongst a range of professional certificates currently available to working professionals, IIM Kozhikode’s Executive Post Graduate Certificate in Strategic Management (EPGCSM) stands out as a perfect fit for experienced working professionals pursuing careers in SM.EPGCSM is a one-year programme that aims to equip working professionals with the tools and knowledge to strategise and lead growth at various levels of an organisation.
This programme covers key concepts in SM such as strategy analytics, entrepreneurial nuances, international business, accounting and finance, partnerships, corporate accountability, design theory, innovation management, and strategic thinking and implementation.In addition to these fundamental topics in SM, the programme trains one in models and frameworks for strategic analysis and has a special focus on alliances, mergers, and acquisitions, making it fit for contemporary industry requirements.
By offering professionals the opportunity to gain insights from a broad spectrum of fields, including finance, technology, innovation, creative thinking and operations, this programme is truly interdisciplinary in nature.The pedagogy of the programme is highly interactive and engaging, including live lectures, real-life case studies, quizzes, assignments, and interaction with industry experts.
IMI offers post graduate diploma in management in Kolkata.
The program is approved by the All India Council for Technical Education (AICTE).
The program inculcates a strong sense of business fundamentals along with ethical values.
Admissions open apply now.Address: 2/4 C, Judges Ct Rd, Alipore, Kolkata, West Bengal 700027Phone Number: 03366529600
