In a world that is extremely fast paced, progressing and unpredictable, business leaders and managers need to be forward-thinking and visionary for their organisations to prosper. It tends to become tricky for businesses to manoeuvre through unforeseen situations like the COVID-19 pandemic in the absence of a futuristic game plan. This is where strategic management comes in handy.
Strategic management (SM) can be defined as the formulation of aims, objectives, and procedures for an organisation’s progress and expansion. It involves market research, resource evaluation, understanding competition, financial analysis, and risk assessment processes. With rapid technological advancement and changing market requirements, effective strategic management is now becoming more critical than ever.
Effective strategic management has high returns to offer for businesses, making it hugely desirable for management professionals to be trained in contemporary strategic competencies so they can undertake leadership responsibilities. However, only 11% of HR professionals surveyed by DDI believe that they have the right talent to fill leadership roles in the current circumstances. Unlike traditional roles, management and leadership roles require one to be equipped with a diverse set of skills and capabilities that keep evolving over time. This means that professionals seeking to advance their careers and become leaders in their organisations need to constantly upskill through specialised professional certificates.
As India’s economy grows and managerial responsibilities become more dynamic, working professionals are increasingly opting for professional certifications to maintain a competitive edge by investing in their career growth.
Upskilling with IIM Kozhikode’s EPGCSM:
Amongst a range of professional certificates currently available to working professionals, IIM Kozhikode’s Executive Post Graduate Certificate in Strategic Management (EPGCSM) stands out as a perfect fit for experienced working professionals pursuing careers in SM.
EPGCSM is a one-year programme that aims to equip working professionals with the tools and knowledge to strategise and lead growth at various levels of an organisation. This programme covers key concepts in SM such as strategy analytics, entrepreneurial nuances, international business, accounting and finance, partnerships, corporate accountability, design theory, innovation management, and strategic thinking and implementation.
In addition to these fundamental topics in SM, the programme trains one in models and frameworks for strategic analysis and has a special focus on alliances, mergers, and acquisitions, making it fit for contemporary industry requirements. By offering professionals the opportunity to gain insights from a broad spectrum of fields, including finance, technology, innovation, creative thinking and operations, this programme is truly interdisciplinary in nature.
The pedagogy of the programme is highly interactive and engaging, including live lectures, real-life case studies, quizzes, assignments, and interaction with industry experts. Participants of the programme also receive exposure to a rich peer group consisting of highly experienced management professionals and certain student privileges such as access to IIMK’s e-library.
With IIM Kozhikode standing within the top five B-schools in India, earning a formal certification from and the alumni status of the institute adds immense value to one’s profile. Currently, IIM Kozhikode is highly ranked across various ranking metrics and has partnerships with 37 universities around the globe and many other research institutes and corporates. Due to its academic pedigree, the presence of IIMK on one’s profile makes them a desirable candidate to employers.
Career Advancement in Strategic Management:
Professionals upskilled through advanced programmes like EPGCSM go on to occupy important positions such as strategy manager, process strategist, chief operating officer, financial strategist, business analyst, research head, process coordinator, etc. With strategic management and planning being in high demand, SM professionals command lucrative salary packages. Furthermore, as professionals develop strategic competencies and climb the corporate ladder, they also become in charge of their organisation’s trajectory and direction.
In the post-pandemic era where economic volatilities and digital disruptions have become the norm, leaders with strategic competencies will possess a competitive edge to navigate their organisations through the myriad challenges businesses of the future will face. Therefore, a formal credential in strategic management is a long-term investment in one’s career.
To know more: https://timestsw.com/course/iim-kozhikode-executive-post-graduate-certificate-programme-in-strategy-management/
The increasing usage of digital media and technological progress in the past decade have made way for the rise of novel forms of marketing that efficiently utilise digital tools and social media to reach a larger audience.
Due to such advancements, the marketing sector has gone through considerable change globally, warranting a corresponding change in the skills marketing professionals are expected to possess.
There is a growing demand for skills such as content development, SEO proficiency, data analysis, strategic thinking, brand development and effective communication.
This demand coincides with an acute lack of trained professionals, with 54% of senior marketers surveyed by The Drum expressing that relevant talent is in short supply.
The resulting skills vacuum means that the job prospects for marketing managers with proper training are endless, underscoring the pertinence of PG certificates such as the Executive Post Graduate Certificate in Marketing Management (EPGCMM) offered by IIM Kozhikode.Upskilling with IIM Kozhikode’s EPGCMM IIM Kozhikode’s EPGCMM is a year-long certificate course that equips management professionals with the skills and abilities essential for a career in marketing management.
Privileges such as access to an e-library and the chance to interact with a rich and experienced peer group are just the cherry on top.Beyond the curriculum, the programme offers the opportunity to learn from the most renowned experts in the field of management and receive not only a certificate but also the much-coveted alumni status from one of the best B-schools in India.
IMI offers post graduate diploma in management in Kolkata.
The program is approved by the All India Council for Technical Education (AICTE).
The program inculcates a strong sense of business fundamentals along with ethical values.
Admissions open apply now.Address: 2/4 C, Judges Ct Rd, Alipore, Kolkata, West Bengal 700027Phone Number: 03366529600
Dolphin Education Consultancy has built a reputation and has cultivated a relationship with UK universities.
Thus, making it easy for our students to gain admission into various institutions.
Although, there are a series of formalities and queries that will require individual attention.
Our team will provide you with the guidance and information needed to apply to any desired UK University for doing MBA in UK or any courses in UKTo obtain admission, one should accomplish the set of rules proposed by the university.
It may vary from university to university (E.g., one may ask the student to take the IELTS exam while the other may be based on their English marks).
UK admission is a step-by-step process and our consultants will guide you in all stages.
