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4 Trends in the Baking Industry

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Frozen Dough

The baking industry is constantly changing with many up and coming trends. In recent years, these trends have been defining the development of the industry. Keep reading to find out what these trends are.


Longer Shelf Life


The 2020 coronavirus pandemic has taught bakery industry leaders that longer shelf life is incredibly valuable to consumers. People like to purchase products which have a long shelf life just in case of emergency situations. As a result, the baking industry has also started to create products with prolonged shelf life in the form of frozen dough. Bake-at-home frozen dough products in large order quantities are now available to the average consumer.


Health Conscious Bread Options


White bread is no longer the only nor primary type of bread. There are now many other types which are arguably more health conscious. These include multigrain breads, wholemeal breads and even sourdough. These breads often contain more nutrients and minerals than white bread, and aid the digestive system as well. More consumers are now turning to these types of bread over white bread due to being increasingly conscious of their health.


Variety of Flavours


These days, consumers are all about choice and to accommodate for this, bakers are also creating bread products with more flavours. Even traditional baked goods such as hot cross buns are being appropriated with more flavours. For example, some hot cross buns now have cinnamon in them, melted chocolate or even other dried fruits.


Hybrid Baked Goods


Elaborating on the point of pro-choice, there are also new baked goods out in the industry which are hybrids of traditional products. For example, cronut and cruffins, which are combinations of croissants and donuts or muffins have grown in popularity. Similarly, cretzels are also popular these days. Such products are not only available in bakeries, but can also be purchased for at-home baking from supermarkets.


If you are planning to stay up to date with the baking industry, make sure that you are aware of trends such as those mentioned above.



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