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HOW CAN A CAR WRAP MAKE A COMPANY LOOK MORE PROFESSIONAL?

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HOW CAN A CAR WRAP MAKE A COMPANY LOOK MORE PROFESSIONAL?

Things have certainly changed quite a lot in a short span of time, especially the way in which we run and market our businesses. With more and more people becoming infatuated with their devices, advertising strategies are changing and becoming more digital and online oriented however more traditional advertising strategies still have their place. Real-life and active advertising still manages to catch people’s attention in a way that online ads don’t, and the most unique form of active advertising is car wraps.

Car wraps are not only ideal for large-scale companies but also small businesses, giving a well-established and professional vibe to consumers. Vehicle wraps are a growing trend in outdoor advertising because they successfully generate a considerable number of impressions.

Importance of First Impressions

There is a common misconception that car wrapping as a form of advertisement is only for companies with large vehicle fleets, however, this is simply inaccurate. Whether you own a large-scale business or a small owned one, you can invest in a car wrap.

The best part is that this misconception works well to your advantage as it gives the impression that your company has a large fleet of vehicles, appearing much more proficient and established as a business. Furthermore, these vehicle wraps also showcase your commitment to your business and therefore increase confidence in any potential customers that see them. They work as a long-term investment as these wraps last for a maximum of 7 years when well maintained and are a cost-effective method of advertisement.

Strategic Advertisement

Traditional forms of advertisement had to factor in the placing a static advertisement, such as posters or billboards, strategically so they get the highest number of views and impressions, however car wraps simply get rid of this factor altogether as you can place your advertisement where you want at any given time. Billboard advertising is not only temporary but it lacks mobility, while car wraps can travel across different areas and reach a larger number of people. For instance, if you’re advertising a business related to children’s products, simply park near a school or a park. Furthermore, you can easily remove your advertisement whenever you please.

Increasing Impression Frequency

Plus, most people simply ignore TV commercials or online advertisements, all it takes is the click of a button, while vehicle wrap advertisements, on the other hand, are much more difficult to ignore. People can’t help but look at an attractive vehicle wrap as it passes by, this is due to both the fact that the colors are attention-grabbing and that it is mobile, thus your business will gain more attention and be exposed to a wider audience. Furthermore, by driving around your wrapped vehicle in different areas throughout the day, certain people may be exposed to your advertisement multiple times, therefore pushing the idea that your brand is large scale and lending it credibility. A comparison of vehicle wraps with other forms of advertisement showed that these wraps generate a higher number of impressions at a lower cost than other media.

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