Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, recaps a year that demonstrated increasing demand for the industry’s first Digital Optimization System. Amidst the rise of product-led companies in 2021, Amplitude demonstrated growth across its customer, partner and employee bases, and brought on several key board hires ahead of the company’s debut on the Nasdaq Capital Market through a direct listing in September.
Launching the Digital Optimization System
This year, Amplitude introduced its Digital Optimization System to help teams deeply understand digital customer behavior, predict which features and actions lead to business outcomes and adapt each experience in real time to maximize impact. To bring the power of digital optimization to customers, Amplitude launched two products this year, Amplitude Recommend, a self-service personalization engine powered by machine learning, behavioral data and product analytics, and Amplitude Experiment, an end-to-end experimentation solution.