Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:
Analysis of visitors of advertiser’s site, extraction of interests, interests, attributes.
In recent years, web marketing has changed to a format that displays optimal advertisements according to access users, rather than advertising for a large number of advertisement space.
With targeting ads, users will have more opportunities to interact with ads they are interested in, and fewer opportunities to see ads that are less interested.
Find Six ways you can recognize the Targeting Audience with Digital Marketing.
This method also distributes advertisements according to the user’s behavior history.
Demographic targeting is statistical data and can be called as targeted advertisement.
Targetting your potential customers involves discovering, considering, breaking down, and grouping together information and insights with the end goal to enhance your marketing campaign.
There are various social media and advertising platform available with each of them giving the option of segmenting your audience and target them.
Some site even provides the facility of building your segments on your own.
Steps to be followed for audience segmentation:
Step 1: Divide audience among sub-categories like demographics, interest, and behavioural data.
Step 4: Regularly observe which campaign is performing well.