It’s true, customers prefer receiving marketing messages from businesses through text! As many as 54% of customers prefer promotions through texts rather than other marketing mediums such as email, voicemail, or social media.
Since mobile phones have taken over and are in the pocket of nearly 97% of Americans, it’s clear that text message marketing can no longer be ignored. However, despite this clear indication, not many businesses have used text message marketing to their advantage.
Do you know what that means? An incredible opportunity for your business to jump ahead of your competitors!
Just read this article to learn about all the basics of text message blast and SMS marketing.
Text Message Blast: What Makes Them Special?
Text message blast are texts that are sent in bulk to customers to promote your products or services. Today, text blasts are an essential part of a successful digital marketing campaign and are a great tool to build customer loyalty.
These text blasts have been rising since the past decade, but what makes them so special? Well, unlike other marketing channels, these text message blast are no one-trick pony!
They provide businesses several advantages such as:
Boosting sales by sending promotional or transactional texts
Engaging audience with two-way communication
Generating excitement by offering text-to-win competitions
Collecting and nurturing leads
Are Subscribers Important In Text Message Marketing?
Subscribers aren’t just important; they’re the most essential part of text message marketing! Without a subscriber list, your business would have no one to send your text message blast to.
That’s because, in many countries, it’s punishable by law to send such texts to customers without them opting into your subscriber list. Customers can opt-in by sending a short code or keyword to your business number.
However, expanding this subscriber list can be tricky, and if you’re unable to do this, your text marketing campaign will face hurdles. The following tips can help you expand your subscriber list are:
Offering incentives to sign up
Starting a referral or loyalty program
Promotion of your text marketing campaign through live events
Encouraging people to sign up by offering subscribers exclusive deals
Tips to Launch A Great Text Marketing Campaign
Ready to jump ahead of the competition by incorporating text marketing into your mobile marketing strategy?
Pick Reliable SMS Marketing Software
The first step to launching a great text marketing campaign is to pick reliable SMS marketing software. Several such software is available in the market today; however, not all of them provide the best features at economical prices.
Hence, you should first know what features you’re looking for before you head out to find the perfect SMS marketing software for you. Some things to keep in mind whilst doing this are:
Is this software simple and easy to understand?
Is the sign-up process for subscribers easy?
Do you have access to a detailed analysis regarding your text marketing campaign?
Can you easily afford this software?
Once you’ve picked your software, you can move on to creating and implementing your text marketing campaign.
Appointment reminder text message built for Google Calendar and Microsoft Office 365 / Outlook.
Send SMS, Text, Voice and Email they way you want to.
Used by over hundreds of businesses from Owner Operators to Large HIPAA compliant corporations.GReminders appointment reminders for clients is an app that can be integrated seamlessly with Google Calendar to send out text reminders to clients so they don't miss the next appointment with you.
What makes us one of the best appointment reminder app is the seamless integration and easy automation.
You can send send text reminder from Google Calendar and be sure they are delivered right to your clients mobile.
No shows are a thing of the past now.
How do I send a text to all of my contacts?Tap “All” to include all contacts in the group, and then tap “Done.” The Messaging app opens, and the New SMS Message form displays.
Type your message to the group in the text input box.
Tap “Send” to send the message to everyone in your contact group.Tap Android Messages.Tap Menu (3 dots in the top right corner)Tap Settings.Tap Advanced.Tap Group Messaging.Tap “Send an SMS reply to all recipients and get individual replies (mass text)”How do you text more than one person on Samsung?Send a group messageFrom any Home screen, tap Messages.Tap the Compose icon.Tap the Contacts icon.Drop down and tap Groups.Tap the group you want to send the message to.Tap Select all or manually select recipients.Tap Done.Enter message text in the Group conversation box.How do I send a text to multiple contacts on Samsung Galaxy s8?How To Create a Group Email in GmailSend a group messageFrom the Home screen, swipe up on an empty spot to open the Apps tray.Tap Messages.Tap the Compose icon.Tap the Groups tab.Tap the group you want to send the message to.Tap All or manually select recipients.Tap COMPOSE.Enter message text in the Group conversation box.How do I send a message to multiple contacts?Instead of copying and pasting the message multiple times, you can simply send it to multiple people all at once.
To send one message to several recipients at a time: Tap on the “Messages” app on your iPhone to open it.
Tap on the square notepad icon in the top right-hand corner of your screen to begin a new message.5 Best Group Messaging app for AndroidHow do I send a mass text message?We will present them briefly:Method 1: Click the New Message button in the TextMagic web app.
Write your message, configure your sender settings and select your recipients.Method 2: You can send mass texts using TextMagic’s email to SMS feature.Method 3: Send bulk SMS directly from your Contact Lists tab.How do I send a mass text individually on Android?ProcedureTap Android Messages.Tap Menu (3 dots in the top right corner)Tap Settings.Tap Advanced.Tap Group Messaging.Tap “Send an SMS reply to all recipients and get individual replies (mass text)”
A security researcher, who uses the pseudonym Lucky225, demonstrated how unlucky someone could be if their text messages were hacked.
In partnership with Joseph Cox, a journalist from Vice, Lucky, with Cox’s permission, showed how easy it was to reroute his text message and in turn, gain access to many of his personal accounts.Cloud Based Texting ServiceThis was done by signing up for a service provided by a company called Sakari, which provides a cloud-based text messaging service that “allows businesses to send SMS reminders, alerts, confirmations, and marketing campaigns.” The least expensive service plan they offer is $16, which Lucky signed up for using Joseph’s number.
This demonstration reveals gaps in security for SMS messaging which has been widely neglected in the world of cybersecurity.After Joseph’s texts were rerouted, he explained that he was not aware his messages had even been intercepted, and his phone gave no warning to what was happening.
The texts intended for him were never received, and Lucky225 received them instead.
In addition to Joseph’s texts, Lucky225 was able to access to his WhatsApp, Facebook, and other personal accounts by authenticating with the texts.The co-founder of Sakari, Adam Horsman, explains the company has “not seen any previous instances of intentional abuse of text enablement…SMS is a hugely powerful communication medium, and as it continues to dominate the communication landscape, and there are improvements needed by the industry – both carriers and resellers – to improve security and trust.”Are Text Messages Secure?Many online accounts are requiring users to set up a phone number for Multi-Factor Authentication to login in the account.
This practice is widely incorporated in all different types of accounts such as banks, social media, emails, and more.
