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On Page SEO: Complete Guide

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daisymartin

On-page SEO (also called SEO on-site) is the process of optimizing web pages in order to enhance a website's SEO ranking and to increase organic traffic.

Alongside publishing relevant quality, high-quality content, on-page SEO involves improving your headlines HTML tags (title meta, meta and header) as well as images. Also, it is important to ensure that your site is displaying an expert level as well as trustworthiness, authority, and credibility.

It will consider various aspects of your website that, when compiled can improve your site's ranking in search results.


Importance of On-Page SEO

On-page SEO is essential as it allows search engines to comprehend your site and its contents, and also determine if it's relevant to a person's search.

As search engines get more sophisticated they are putting more attention to semantics and relevancy in search engine result webpages (SERPs).

Google with its vast array of complicated algorithms, is much more adept in:

  • Knowing what people are looking for when they type in a query.
  • Providing search results that satisfy the needs of the user (informational or shopping, navigational,).

Being able to adapt to these changes is crucial for your website, and you can ensure that your site and its content are visible to visitors on your pages (i.e. images, text or audio) as well as those that are visible only for the search engine (i.e., HTML tags and structured data) are optimized using the most current best practices.


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