Google AdWords Benefits for Business Growth

Google AdWords is Google's advertising platform where ads are served to users when they perform a search. The immediate benefit of Google AdWords is that it increases brand awareness and results in faster results. Google AdWords accounts for 41% of the $225 billion in annual global digital ad spending. Over the years, as marketing has shifted from traditional to digital, more and more businesses have gone to the Internet. This makes the Internet highly chaotic amid fierce competition. Beyond businesses, even consumers are increasingly relying on the internet to make purchasing decisions.

With the above ideas in mind, it becomes very important for businesses to clean up the clutter and reach their target audience. Therefore, Google AdWords is a one-stop solution that helps businesses connect with their target audience instantly and deliver the desired results. Apart from that, AdWords has also introduced many features in its platform. This leads to increased benefits with great results. This article describes 10 such benefits of Google AdWords for Business.

1. Increase Brand Awareness

Earlier, brand awareness followed a blind approach, advertised in newspapers, billboards, radio, and TV commercials. This approach would have yielded results for consumer products, but B2B products suffered largely because delivering advertising messages to a broad audience was ineffective and had a hole in the pocket. Digital advertising with Google AdWords has revolutionized the way brands advertise. With Google AdWords, brands can advertise to their audiences while researching their product categories in search engines. Advertisers can also grow their audience by targeting users on other sites through the Google Display Network.

2. Faster Results Than SEO

The visibility a business gets on Google is more valuable than any other medium in driving sales. On search engines, businesses have a golden opportunity to be in front of people at the exact time they are looking for a product or service. But if the opportunity is this big, the competition will be fierce. Therefore, ranking organically on search engines is a time-consuming and tedious task. By properly optimizing your site and gaining credibility from authoritative sites through backlinks, you can organically bring good results, but it takes time.

With Google AdWords, businesses can get results faster. Obviously, there is competition here as well. But the good news is that the bid amount, the keyword's Quality Score (i.e., ad relevance, landing page experience, and expected CTR) determine the ad's placement. Therefore, with proper optimization of Google AdWords and the required bids can lead to a huge ROI.

3. Ads That Outrank Competitors

We've all heard and seen brand battles, especially on billboards. AdWords offers a smarter and less obnoxious option to beat your competition. Let's say you have a lot of competition with a brand in your niche, and you suspect that most of your potential sales are shared by them. To support this assumption, the AdWords rank over share report shows that most of the time, your competitors outrank you on Google. With Google AdWords, you can choose a "target overrun" automated bidding strategy to adjust your bids to outperform a given competitor in the auction. Advertising over competitors can be called one of the most fundamental benefits of Google AdWords.

4. Influence Your Audience to Buy

When you first visited the site, how many times did you make a purchase or provide your contact details? Common answers are very rare! The reason is, in an internet world where all information is available at the fingertips, consumers do a lot of research, compare different options, and decide before making any purchasing decision. It is crucial for brands to influence the decisions of those who have visited the site to navigate them through the buying funnel. With remarketing ads with Google AdWords, the process is very simple and effective. Audiences visiting a website from any source can be divided into different audiences and targeted on websites on the Google Display Network.

5. Improve Ad Visibility to High-Quality Audiences

Every keyword doesn’t have 100% search impression share. But is it feasible to spend money on every search? A lot of times, the search may be purely to research the person doing the project, the competitor, etc. with no intention of buying the product. With AdWords, you can advertise to audiences who are more willing to buy. One must choose an automated bidding strategy such as Enhanced Cost-Per-Click where bids will be based on previous conversion data and various information from those converters such as location, device, model, browser, time of day, day of the week, etc.) to adjust.

6. Test Each Product

Let's say your product has a new feature that you think will attract customers, so you replace the feature with an existing feature in your ad copy and update the landing page with the same feature. At the same time, you also decide to test one of the automated bidding strategies to improve conversion rates. Within a month, your AdWords performance in terms of click-through rate and conversion rate will improve.

Now you will implement this in all your campaigns. The only problem is that you don't know if the new feature is working or the new bidding strategy! Google AdWords has the option to try a change for each campaign and test it over a period, whether the original change or the experimental result is better. Statistical validation of the data presented in the experiments to remove randomness.

7. Campaign Strategy Based on User Demographics

One of the latest updates to Google AdWords specifically for search campaigns is data on user demographics such as age, gender, parental status, and more. Let's consider an example, you are an interior designer, and your target client is someone who has a house or plans to build a house. You have started using Google AdWords and you observe that your conversion rate is not very good. You decide to look at the demographics of your audience and find that 30% of your traffic comes from the 18-24 age group, which is usually not the audience's age group.

You decide to exclude this age group from your experiment and run the experiment for a while. At the end of the experiment, you observe that the conversion rate of the experiment is much better than the original experiment. This is one example of how user demographics are one of the benefits of Google AdWords.

8. Schedule Ads to Reach Audiences at the Right Time

One of the main benefits of Google AdWords is deciding when and when you want your ads to run. But isn't there a benefit to running ads 24/7? uncertain. It depends on your industry niche, products, services, and more importantly your past data.

After running your campaign for 3-6 months, get data based on time of day and day of the week to determine which times or days or combinations of them are draining your money (no conversions, just clicks), then lower your bids or pause the time or date of the ad. Run the experiment for a few days and see if your CPA and conversion rate improve.

9. Remarket Your Audience at the Best Price

Remarketing is one of the most important advantages of Google AdWords. We all know that remarketing is one of the best ways to influence users to browse the sales funnel. It doesn't stop there; remarketing ads can be customized based on the user's website usage. If a user visits a mobile page of a particular brand but leaves the site without adding it to their cart, the remarketing ad for that visitor can be roughly the same as a mobile device with additional offers like cashback offers or free shipping offers same.

To facilitate this customization for larger sites, dynamic remarketing ads can be selected, where the ad will update based on the pages the user visits. Reaching your audience with the best deals that interest them is one of the biggest benefits of using Google AdWords.

10. Increase Audience Reach with RLSA and Broad Match Keywords

When it comes to Adwords, advertisers typically choose exact or phrase match keywords to ensure ads are served to relevant keywords. With the AdWords RLSA feature, people can use broad match keywords smartly. Must create a campaign with broad match keywords and select RLSA audience for the campaign. In this way, you will broaden the search queries of users who have visited your website and are confident that their searches will revolve around your product. This helps expand their search options to revisit audiences. Otherwise, google ads consultant is expert who knows everything about a perfect google ads strategy.