Google Ads is the most popular marketing tool in the digital marketing world. It remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.
No one can deny the popularity of Google Ads and what makes it the top player is the benefits that it bestows to the marketing experts. These benefits include:
1. It works faster than SEO when it comes to keywords.
2. Enables you to reach more customers through Gmail inbox.
3. Allows you to analyze your growth and make changes accordingly.
4. Chase your potential customers.
5. Stay ahead of your rivals.
To enjoy all these benefits, you need to be aware of all the latest trends as these trends are stairs that will take you to the top of the ladder.
So whether you contract out your PPC advertising to a specialist Google Ads agency, keep it in-house or even do it yourself, here are the five most important trends to keep an eye on in the coming year.
Latest Google Ads Trend to Master in 2022
Look for conversions and not just leads
Driving traffic to your website is not sufficient. You need to compel them to take the call for action. this means that lead generation is good but conversions are crucial for any business growth.
Smart advertisers are realizing they need to not just focus on the numbers of leads (forms and calls) their campaigns are generating. There are digital teams who balloon their ad budgets by generating lots of poor-quality leads at low conversion rates.
In short, you need to keep the customer at the top of your mind and the center of your PPC campaigns.
Make the utmost use of first-party data
The demand for first-party data is astronomically increasing as it helps in strengthening your PPC campaign. This type of data includes:
· Names and email addresses of people who fill out forms or contact you through your website
· People who’ve registered an account, made a purchase, etc.
· Existing clients, customers, partners, or leads.
Other than generating and storing first-party data, you’ll also want to make sure you have the integrations in place among various systems so you can yield, share, and work on the insights you need.
Use the power of compelling Ads
As data-access shrinks and precise targeting is losing its charm, advertisers are realizing they need to go back to the basics. That means refining their offering.
You need to understand the value of each Ad and how they can help you attract more people. Review and examine your offers consistently. Look at which offers are converting and which could use an update.
Do ask yourself:
Are you accounting for seasonality, audience fatigue, new competitors, changing consumer behavior, and other variables?
Final Words
Google Ads are getting popular with each passing day. Whether we’re talking about data privacy, keyword research, or anything else, it’s people that we’re ultimately appealing to.
So, if you wish to be one of the top Google Ads agencies then try to know your audience.
Take a look at this short google ads tutorial on all Google Ads campaign structure and Google ad groups set up in Google Ads.
