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How Field Sales Differ From Inside Sales

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Lystloc
How Field Sales Differ From Inside Sales

What is the difference between field sales and inside sales— which can be the better sales concept for your business?


To make it simple, field sales and inside sales are two sides of the same coin. Both sales concepts can help you convert leads, but their approaches taken are significantly different and vary greatly. 


Relying on the organization, product, pricing strategy, target customer, and more, the sales team will look, work, and perform differently. So when someone asks how to define field sales vs. inside sales, the answer will certainly be subjective.


Field sales versus inside sales is a concept and dilemma that most businesses will have to consider at some point. Deciding on which approach to take is an important step in any organization’s sales strategy and has a tremendous impact on one’s business.


Despite the importance of this discussion, many are unaware of the difference between field sales and inside sales. Field salespeople have different needs compared with inside salespeople and learning the difference between the two concepts will significantly improve your personal and business efficacy.


Let’s get to know how field sales differ from inside sales?


What are Field Sales?


Field sales, also known as outside sales, refer to the selling of products or services by the sales team outside the organization or in a formal team environment. Salespeople literally go out into the field to meet with prospective customers and to generate leads. 


A field sales team usually goes out of their way for a face-to-face meeting because closing a field sale can often depend on the pitch and the relationship that your sales rep builds with a prospective customer.


In field sales, salespeople don’t always work in normal office hours or work in an office setting. Instead, field sales reps are often on the go, meeting with potential clients and maintaining follow-ups with leads for sales.


Benefits of Field Sales in Business


As mentioned earlier, meeting face-to-face is often a requirement for big-business clients and industries that focus on expensive products or services. Available to meet clients in person at their comfortable location also highlights your commitment to customers and confidence in the product you’re selling. 


  • High deal close rate: Field sales teams have a higher deal close rate due to the extra effort and personal attention given to their minimum number of leads.


  • Neat and clear communication: Field sales reps have the advantage of their ability to make in-person direct presentations and use body language to help their sales pitch.


  • Flexible working hours: Field sales reps can set their working hours and have a flexible work schedule.


  • Greater deals: Field sales will generally land larger, more lucrative deals than inside sales done in the office.



What are Inside Sales?


Inside sales, also known as remote sales, is the process of selling products or services to potential customers from a remote location. Contrary to telemarketers, inside sales are highly skilled and knowledgeable.


At first, inside sales activities were initially conducted over the phone, but today’s remote sales professionals use additional modern communication tools such as email, text messaging, social media, video calls, and customer relationship managers (CRMs) for product selling strategies.


With an inside sales concept, the inside salesperson can usually approach, nurture, and potentially convert a maximum number of leads from the safety of their office or home. This approach is also cost-effective and allows you to sell to prospects regardless of their location.


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