Most businesses look for a Marketing Automation tool to effectively handle their Marketing team. Marketing Automation is an important step to improve your marketing operation.
If you are looking for the right Marketing Automation Software for your business, then it is going to be quite difficult.
Therefore to help you with this, here I have listed the top 10 automation tools that will help you choose the right Marketing Automation Tools.
The marketing automation industry has reached a $500m market and it is expected to reach $64bn by 2024. According to a report by Salesforce’s state of marketing report, 67% of marketing leaders are using the marketing automation platform and 21% are planning to use one.
63% of companies using marketing automation systems have beat down their competitors.
What are Marketing Automation Tools?
Marketing Automation tool handles routine marketing tasks. Common Marketing automation workflows includes behavioral targeting, email marketing and personalized advertising.
Read More On Top Marketing Automation Tools
Managing your online marketing can be challenging, particularly when you’re trying to run a small business.
Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
It helps you grow your web traffic and make effective conversions while providing valuable analytics.
LEADSIUS Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns.
It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
DRIP Drip is an excellent tool for businesses looking to scale their marketing campaigns over time.
SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV).
Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem.SpringServe offers ad serving, optimization, and automation solutions across devices.
Leveraged by publishers and content owners, SpringServe’s platform manages multiple aspects of video advertising and includes tools such as inventory routing, customized ad experiences, and advanced podding logic.
SpotX has built strong relationships with most major media owners across the OTT ecosystem through their market-leading programmatic technology, and now reaches four out of five ad-supported CTV viewers in the US.
The companies will collaborate on a roadmap of unique product features that bring substantial value to the market.
Together, SpotX and SpringServe will offer joint customers state-of-the-art ad serving, inventory management, and programmatic capabilities, helping media owners take more control over their video advertising businesses.“SpotX remains focused on creating the most advanced video advertising platform with a diverse set of tools that brings market leading technology to media owners as well as services that provide tangible benefits to advertisers,” said Sean Buckley, COO at SpotX.
With the presentation, you get the clear vision of the choosing marketing automation software like hubspot, keap/infusionsoft you need to know choosing.
