Marketing Automation Market Analysis, Industry Segments, Top Key Players

More than a paperless office or business mailroom, automation serves as a secure information carrier.

Traditional mailroom solutions (digital mailrooms) are much more advanced to meet the needs of business communication.

The input scanned from different sources are organized and routed to the personal inbox.

Thus, automated mailrooms complete secure document management and processing according to the business needs.Mailrooms are automated to get a cost-efficient workflow business environment.

It’s simple to integrate the automated mailroom back-end processes to customer management, document management, or database for accelerated business processing.Mailroom Automation vs PlanningCritical business decisions are mainly based on complete and timely information.

They are then scanned and delivered within seconds using automated mailroom solutions.

May 23, 2019: The global marketing automation software market is expected to reach USD 7.63 billion by 2025, according to a new report by Grand View Research, Inc. Marketing automation software help organizations in automating repetitive and monotonous tasks, such as emails, social media, and other website functions, to save time, costs, and efforts.

The technology is helpful in generating quality leads and successfully implementing marketing campaigns.

It aids a marketing team in optimal usage of time and channelize its effort in working on multiple online sources.The email marketing segment accounted for the largest market share, in the solution category, in 2015.

However, the reporting & analytics segment is expected to grow at the highest CAGR of 13.3% over the forecasted period.

The technology is expected to be applied in discrete manufacturing and grow at an estimated CAGR of 11.8% from 2016 to 2025.Download sample Copy of This Report at: https://www.radiantinsights.com/research/marketing-automation-software-market/request-sample The manufacturing industry is benefitting from marketing automation solutions, as they help in aligning office processes (both front and back) with an ERP or CRM.

North America dominated the overall market and accounted for 54% of the total market revenue in 2015, owing to the presence of a large number of leading players.Further key findings from the report suggest:The email marketing segment accounted for 30% of the total market share in the year 2015In 2015, cloud deployment was the most preferred way for deploying the technology and the segment is predicted to maintain its dominance over the next nine years.Complete Report Available @ https://www.radiantinsights.com/research/marketing-automation-software-market The telecom & IT segment accounted for 23% of the total market revenue in 2015The Asia Pacific region is expected to experience the highest growth over the forecast period, owing to the presence of emerging economies, such as India and China, which possess a large customer base.

Demand generation is a technique of B2B marketing where certain strategies are implemented to create interest in some products and services among potential customers. A good demand generation strategy is one that ends in happy customers and profitable businesses. Previously, lead quantity was the focus. However, recently there has been a shift and more and more businesses are now considering the quality of leads as a primary focus. No business wants a lead that doesn’t convert into sales leads. So generating just the interest in not enough anymore.

Demand generation, as understood today, is more about the generation of interest in products and services as well as better brand authority and recognition. The focus has to be on the entire sales funnel rather than just the top for the success of a business. Therefore, the latest practices in demand generation are about building better relationships, operational efficiency, and adopting the latest technologies for enhancing the whole process. This article examines and briefly explains eight demand generation practices that marketers can use to make their businesses profitable.

1. Automating the top-funnel processes

The marketing automation tools have led to the automation of the mid-funnel processes. Research in this field suggests that automation is being used for personalization of content, profiling of leads, and lead nurturing. While this has led to more efficient processes, the top-funnel processes are still ineffective and manual. Therefore, the need is to automate the top-funnel processes so that marketers can centralize their leads and make the processes like lead data validation, vendor management, standardization, and enhancement more efficient.

2. Adopting improved account-based marketing techniques

Further, the organizations have to switch to better account-based marketing (ABM) techniques to increase the ROI. It is time to ditch the old ABM practices like cold contacts, email blasts, etc. and adopt new and sophisticated ones.

3. Generating high-quality data

This is being stressed upon the most by the industry experts. Data quality has a huge effect on all aspects of marketing. It is important to have high-quality content at each stage. There are many effective tools in the market that ensure the data quality and data match the MAP and CRM requirements.

4. Frequent and improved communication with clients

Traditionally, marketers do not engage with the clients. However, communication with the client has a huge impact on demand generation. Marketers who are in frequent touch with their customers have better knowledge of how to attract and retain their clients.

5. Better communication with sales and customer service

A research has revealed that better communication with sales and customer service department’s leads to 38% higher sales win rate and 36% better customer retention rates. This happens due to the fact that improved communication with these departments gives you a better understanding of success metrics.

6. Co-creating content and events with other brands

A lot of stress is now being given on partner marketing where two or more brands come together for marketing efforts. This is done mostly between complementary and non-competing products. Collaborative marketing allows better use of resources as it focuses on sharing. The output is better content, wider exposure, and higher engagement with the audiences. Some of the co-creation opportunities include webinars, white papers, and research.

7. Understand and prepare better for privacy regulations

Data privacy and B2B marketing are related more than you think, especially for the organizations who are in some way doing business in the European Union. With the coming of the General Data Protection Regulations (GDPR), this has become more important. The impact is significant on B2B tech firms as not complying with these may lead to regulatory risks.

With the rapidly changing landscape of demand generation, it always hard to forecast the trends. However, the organizations that are actively engaged in improving their strategies will be performing the best. Adapting to changing trends and times is the need of the hour. Therefore, the most successful demand generation techniques are the ones that are in line with improving technologies, increased demand for better content, and compliance requirements.

Market SnapshotThe global Marketing Automation Software market 2020, according to MRFR, is estimated to grow from USD 2.15 billion in 2017 to USD 35.4 billion towards the end of 2025, at a substantial CAGR of 42.54% till 2025.Market ScopeMarket Research Future (MRFR) estimates that the Marketing Automation Software Market 2020 can touch a decent valuation of USD 10,418.6 million by 2025.

The same year, the Americas noted a surge of 8% in the internet penetration, with the United States contributing close to 22 million of the total 88 million social media users in the region.

Thus, in the face of rising need to enhance the customer experience, the marketing automation software market is all set to observe rapid proliferation in the approaching years.The marketing automation software also profits from the surging adoption of digital marketing in enterprises coupled with the surge in the use of social media.

With the surge in e-commerce and social media adoption, businesses everywhere are now making sizeable investments in digital marketing to benefit from the ability to access and reach out to a wider audience base, which can mean more revenue generation in the market.A significant trend set to prevail in the marketing automation software market includes the rising focus on offering personalized content by players.

With more and more users opting for products that cater to their specific demands, the trend of high demand for personalized content can soon emerge rapidly in the marketing automation software market.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/4927Market Segmentation Deployment, application and organization size are the primary segments based on which the research on the marketing automation software market has been conducted by MRFR experts.The deployment-based market segmentation comprises on-premise as well as cloud.The main application areas of marketing automation software are e-mail marketing, campaign management, inbound marketing, social media marketing, mobile marketing, digital marketing, and others.The various sizes of the organizations that demand for marketing automation software are large enterprises along with small and medium enterprises.With respect to the vertical, the market segments covered in the report are government, retail, manufacturing, healthcare, media & entertainment, advertising, BFSI, and others.Regional OutlookThe geographical study of the marketing automation software market includes Asia Pacific (China, Japan, India, Singapore, Australia, and more), Europe (the UK, Germany, France, Spain, Italy, and more), North America (the US, Mexico and Canada), in addition to the rest of the world (the Middle East & Africa as well as South America).According to MRFR’s estimations, the largest share in the global market is owned by North America which holds a value of USD 1681.8 million.

The market benefits largely from the surging deployment of marketing automation software in various industries like retail and E-commerce, government, healthcare, media & entertainment, and others.