Global Marketing Automation Market Growth, Trends, Size And Forecast To 2032

Market SnapshotThe global Marketing Automation Software market 2020, according to MRFR, is estimated to grow from USD 2.15 billion in 2017 to USD 35.4 billion towards the end of 2025, at a substantial CAGR of 42.54% till 2025.Market ScopeMarket Research Future (MRFR) estimates that the Marketing Automation Software Market 2020 can touch a decent valuation of USD 10,418.6 million by 2025.

The same year, the Americas noted a surge of 8% in the internet penetration, with the United States contributing close to 22 million of the total 88 million social media users in the region.

Thus, in the face of rising need to enhance the customer experience, the marketing automation software market is all set to observe rapid proliferation in the approaching years.The marketing automation software also profits from the surging adoption of digital marketing in enterprises coupled with the surge in the use of social media.

With the surge in e-commerce and social media adoption, businesses everywhere are now making sizeable investments in digital marketing to benefit from the ability to access and reach out to a wider audience base, which can mean more revenue generation in the market.A significant trend set to prevail in the marketing automation software market includes the rising focus on offering personalized content by players.

With more and more users opting for products that cater to their specific demands, the trend of high demand for personalized content can soon emerge rapidly in the marketing automation software market.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/4927Market Segmentation Deployment, application and organization size are the primary segments based on which the research on the marketing automation software market has been conducted by MRFR experts.The deployment-based market segmentation comprises on-premise as well as cloud.The main application areas of marketing automation software are e-mail marketing, campaign management, inbound marketing, social media marketing, mobile marketing, digital marketing, and others.The various sizes of the organizations that demand for marketing automation software are large enterprises along with small and medium enterprises.With respect to the vertical, the market segments covered in the report are government, retail, manufacturing, healthcare, media & entertainment, advertising, BFSI, and others.Regional OutlookThe geographical study of the marketing automation software market includes Asia Pacific (China, Japan, India, Singapore, Australia, and more), Europe (the UK, Germany, France, Spain, Italy, and more), North America (the US, Mexico and Canada), in addition to the rest of the world (the Middle East & Africa as well as South America).According to MRFR’s estimations, the largest share in the global market is owned by North America which holds a value of USD 1681.8 million.

The market benefits largely from the surging deployment of marketing automation software in various industries like retail and E-commerce, government, healthcare, media & entertainment, and others.

iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, announced today that it has recently entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited (“CMRS”), a leading marketing automation solution provider focused in Greater China in a consideration comprised of cash and a certain number of the Company’s American Depositary Shares.

The closing of the acquisition is subject to customary conditions.Based in Hong Kong, CMRS adds value to customers in data-driven consumer journey management, cross-channel marketing automation, and inbound marketing services.

Its proprietary technology aggregates data from multiple sources to help companies provide better customer relationship management (CRM) services.

CMRS has leading expertise in leveraging strategies and content over social media and KOLs to generate inbound leads and sales for companies.The acquisition will allow iClick to further enhance its full product offerings with CMRS’s marketing automation capabilities particularly for cross-border customers marketing into China.

Beyond solidifying iClick’s product offerings, iClick is confident that CMRS’s demonstrated profitability, resources, and potential to cross-sell iClick products will allow it to contribute to iClick’s Enterprise Solutions’ bottom line in the near to medium term.https://www.martechcube.com/iclick-acquires-marketing-automation-solution-provider-cmrs/

More than a paperless office or business mailroom, automation serves as a secure information carrier.

Traditional mailroom solutions (digital mailrooms) are much more advanced to meet the needs of business communication.

The input scanned from different sources are organized and routed to the personal inbox.

Thus, automated mailrooms complete secure document management and processing according to the business needs.Mailrooms are automated to get a cost-efficient workflow business environment.

It’s simple to integrate the automated mailroom back-end processes to customer management, document management, or database for accelerated business processing.Mailroom Automation vs PlanningCritical business decisions are mainly based on complete and timely information.

They are then scanned and delivered within seconds using automated mailroom solutions.

May 23, 2019: The global marketing automation software market is expected to reach USD 7.63 billion by 2025, according to a new report by Grand View Research, Inc. Marketing automation software help organizations in automating repetitive and monotonous tasks, such as emails, social media, and other website functions, to save time, costs, and efforts.

The technology is helpful in generating quality leads and successfully implementing marketing campaigns.

It aids a marketing team in optimal usage of time and channelize its effort in working on multiple online sources.The email marketing segment accounted for the largest market share, in the solution category, in 2015.

However, the reporting & analytics segment is expected to grow at the highest CAGR of 13.3% over the forecasted period.

The technology is expected to be applied in discrete manufacturing and grow at an estimated CAGR of 11.8% from 2016 to 2025.Download sample Copy of This Report at: https://www.radiantinsights.com/research/marketing-automation-software-market/request-sample The manufacturing industry is benefitting from marketing automation solutions, as they help in aligning office processes (both front and back) with an ERP or CRM.

North America dominated the overall market and accounted for 54% of the total market revenue in 2015, owing to the presence of a large number of leading players.Further key findings from the report suggest:The email marketing segment accounted for 30% of the total market share in the year 2015In 2015, cloud deployment was the most preferred way for deploying the technology and the segment is predicted to maintain its dominance over the next nine years.Complete Report Available @ https://www.radiantinsights.com/research/marketing-automation-software-market The telecom & IT segment accounted for 23% of the total market revenue in 2015The Asia Pacific region is expected to experience the highest growth over the forecast period, owing to the presence of emerging economies, such as India and China, which possess a large customer base.