Ecommerce websites are rapidly becoming a way to business today. This provides a unique opportunity for every stakeholder in the industry. One major outcome of this prosperity is a large number of customers who need a well-developed eCommerce user experience.
Tech innovations have completely changed the shopping and purchase behaviours. The increase in usage of online shopping leads to a wide increase in demand for eCommerce websites. People depend on eCommerce sites for daily essentials to luxury goods, there is nothing that you can’t get online.
UI/UX services directly influence your eCommerce website usage. On the other side if you neglect UI/UX agency it may lead to a decrease in sales and customers.
Today’s clients have more myriad choices when it comes to online shopping. If your web site is confusing, or not attractive, or dark patterns, or not user-friendly they choose to buy from somewhere else or he makes his purchase but never returns to your site again. You can improve your user experience by following the important rules of usability on your eCommerce website.
Follow best practices:
Following and adopting best practices always help you to have huge traffic on your site. As an eCommerce owner, you should know the best UX design agency practices that enhance your website and your audience. Below mentioned some of the best UX practices for exceptional user experience.
1) Responsive web design
Responsive web design allows customers to have a constant user experience across any device whether they browse the site using their mobiles, tablets, or desktop. People are more likely to stop buying things from a laptop or computer, surveys have shown that 50% of online traffic comes from mobile smartphones.
If your website still doesn’t have a mobile-friendly experience. It's high time to do something for that. Sites that are not mobile-friendly lose out the customers.
Not only they increase the user experience also helps with search engine optimization efforts. In fact, Google has announced that mobile-friendly websites will rank better in search
2) Clean, clutter-free, and flat designs
Customers today are opting for a simple, honest, and hassle-free browsing experience. With some of the leading tech giants like Apple, and Microsoft minimizing the look and appearance of their operating system, clutter-free and clean designs have become the essential need.
Flat designs still reigning the supreme trend in the world of UX design agency, While the clean design allows ample space to the crucial elements in the website, Focused site design helps you to present your product in the most efficient way.
3) Excellent product photography and video
When you purchase a product from a traditional brick and mortar store you get a clear view to choose the product. Your eCommerce store should offer a similar experience. So the best way to describe your product is well-pictured images to target your buyers.
Present in a unique way and crystal clear product photography is something that you should achieve. Show multiple angles views along with video presentations if possible.
4) Simple and easy navigation
Customers are likely to abandon the site that has complex navigation. Navigation always guides users in the right direction and assist in browsing a product. Navigation should be easy to find with different category and subcategory names. Keep the navigation in the same place using the same colour, style, and fonts on all. Quite naturally eCommerce owners should always ensure easy and simple navigation. Try to include diverse shopping options it makes navigation easier.
Don’t forget the impact of the search bar! It’s the most used method that helps customers on the best eCommerce websites navigate to find what exactly they are looking for. Allow autocomplete suggestions also allow for search by model number and product name.
5) Product details and add to cart button
The product details page is one of the most complex and important pages on the eCommerce website. That plays a crucial role in motivating your buyers and offering them a unique shopping experience. Add to cart buttons are designed in a unique way.
Final Words
While managing an eCommerce website it’s very much important that the website owners should pay attention to the UI/UX service. A good UX design agency really helps the website owners to create a unique user experience. Implement the above-mentioned trends for UX to drive more traffic for your website and higher ROI.
