There are so many marketing ideas available out there but when it comes to standing out from the crowd, branding is the first thing that comes to your audience's mind when they hear your company name. It is the most crucial part of all businesses, be it small, medium, or large, if you do your branding right, you can play a long game.

Branding is what makes your company different from your competitors and helps your business stand out. And, if you own a business, you definitely want to make it happen.

If branding is the overall body, the brand voice is its soul. You can't get your branding right if you are missing out on your brand voice.

But, what can you do to create your unique brand voice through content marketing? In the era of digital marketing, where everyone is trying to beat their competitor and trying to leverage content marketing, you can put some extra effort and incorporate video marketing in your content marketing strategy to level up your game and beat your competitor companies.

What is Brand Voice?

It is the vibe, feeling, and perception that your potential and existing customers feel and believe. Brand voice has the ability to position your business as an authoritative brand.

A successful brand voice is one that connects with your target audience, engages with them, and keeps the ability to convert them into your customers. And, in today's world, where video marketing is booming day by day, there is no other better option than including it in your strategy.

However, you might wonder why we are focusing on video marketing—landing pages that include videos have the ability to increase the conversion rate by 80% and 90% of consumers say videos help them to make a buying decision. Not only that, but any email that includes the word "video" in their subject line increases the email open rates by 19%.

Video marketing has transformed how brands connect with their target audience and how prospects make their buying decisions and decide whether the product or service is worth swiping their card or not.

Video marketing is an incredibly useful tool that supports the overall conversion rates of your products or services and it's not just limited to creating your brand voice.

Now, here are the 5 steps that you need to follow to create a unique brand voice through content marketing.

1. Produce Different Varieties of Videos

To build a brand voice that majorly focuses on video marketing, you need to put some effort and leverage the different kinds of videos present out there. 

2. Maintain Consistency In Your Videography

When we say maintain consistency in your videography, we want you to maintain the tone of your videos. So let's say, if your brand has a luxury touch in your brand voice, you can't share cheap stuff or if you have a serious kind of brand voice then posting a funny or horror video might confuse your target audience. So understand the importance of video marketing and maintain your consistency.

This is even more important when you are running a campaign because campaigns play a huge role in generating leads and increasing conversions and you can't afford to make this blunder mistake that can affect your efforts and money.

3. Don't Play With Your Brand's Face

If you own a business, you definitely don't want to waste even a penny due to any silly mistake. When you are doing video content marketing, you have to come up with a face that represents your brand. When people see their face they ultimately think about your company and changing your brand face again and again can be problematic as your target audience will not be able to connect with them.

4. Leverage Live Streaming Videos

Live streaming videos help your brand to connect with your target audience in real-time. This enables you to build trust and loyalty. Live videos make your target audience feel connected with your brand and it gives them a sense of authenticity. It's one of the major benefits of video marketing.

5. Create Quality Videos

Quality over quantity, we all have heard this but we often forget this key of success and start running towards the quantity. But, we need to understand the importance of videos and we need to learn that no matter how many videos you publish, if it's not engaging and valuable enough, your potential or existing customers will not bother to engage with them.

You can use our video templates to create highly engaging and quality videos that not only attract eyeballs but also keep them engaged.

Some examples of quality and engaging videos can be happy holiday videos, Christmas videos, and new year videos 

Key Takeaways

• There are so many marketing ideas but creating your unique brand voice is one of the best in all of them.

• Every business is struggling to make their space in this crowded digital marketing world, but including video marketing in your content strategy can be a game-changer.

• The five ways that we have shared with you to create a unique brand voice using content marketing is a tried and tested strategy that will help brands to beat their competitors.

• Video editing, making video marketing plans, generating video marketing ideas, and online marketing video production is a daunting task, but we have got your back! At typito, we have all the tools and templates that you need for your video marketing.

Creating quality and engaging videos is the key to ruling the content marketing game but as well all know that it takes so much of your time, you just skip it which costs you sales.

But why hurt your business revenue when you have a powerful tool to ace your video marketing game?

Just come to Typito and start creating your video without any hassle.