As one of the earliest movers in the influencer marketing space, Chris Welch Everr has been facilitating new customer acquisition for thousands of brands and agencies since 2013. He’s the founder of Everra, the first and only influencer marketplace that operates in the United States, the United Kingdom, Canada, Australia, and New Zealand. Chris talked with us about his business and how Everra operates as an Australian marketplace to bring brands and content creators together regardless of where they’re located. Check out our interview with Chris below!
The success of Chris Welch
Chris has been featured on numerous national media platforms including Forbes, The Wall Street Journal, Entrepreneur Magazine, USA Today, and Bloomberg TV to name a few. He was also named one of Inc’s top 30 entrepreneurs under 30 as well as one of Entrepreneur's first members of their prestigious Young Millionaires Club. Most recently Chris was named to AdWeek Top 40 Digital Marketers to Watch for 2017.
Chris began his career in digital marketing at 23 years old when he founded AppSumo (acquired by SumoMe) after creating an iPhone application that generated over $20k in sales in its first month while simultaneously holding down his full-time job at National Geographic. This early success cemented Chris’ obsession with entrepreneurship and ever since then he has gone on to be involved with over 20 startups including Shyp, Uberflip, Evergig, and Mention.
Is it really worth using an influencer?
The market of influencers has been booming over the past few years. It might be too good to be true, but it’s not. Using an influencer for a brand can significantly benefit both parties. Just remember to know who you are working with before you jump in, or else disaster could strike in more ways than one. Chris Welch Everra works diligently to ensure that brands work with only authentic influencers by performing background checks on every influencer before placing them on any campaign for clients.
The future of influence marketing
We’re on it! : According to Chris Welch, co-founder of Everra, Inbound marketing has changed substantially in recent years. Today, influencers dominate content marketing as businesses seek fresh, organic ways to communicate with their target audience. In today’s globalized economy, an influencer market that spans five different countries can be challenging (if not impossible) to find.
Chris discusses how he overcame these hurdles by creating an international marketplace that connects brands with social media influencers wherever they may be operating from. From vetting candidates to vetting contracts, Chris shares all of his secrets for success in today’s volatile digital landscape.
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