Last year we saw Disney restructure completely around the needs of their premier Disney+ streaming model. This year, it’s ViacomCBS’s turn. While Paramount+ has yet to reach the subscriber volumes of Netflix or Disney, they're still putting all their eggs in one basket with the streaming model. Entertainment attorney Brandon Blake looks at the latest move in more detail.
Annual Investor Day Presentation:
All this was revealed at their annual investor day last week, which also was rather close to the 1-year anniversary of Paramount+’s launch. We’ve been promised more revivals, more ‘fan-favorite’ IPs, and sequels of popular products to help push their streaming options to new levels.
While the legacy Paramount Studios has had a life of sorts within the wider ViacomCBS family, it will now return to its former prominence as the entire company takes over the name, solidifying its branding as the parent company for Paramount+. The announcement was made in a cute, if somewhat silly, action sequence showing the CEO and chairperson driving Bumblebee, the iconic Transformer.
Dedication to Storytelling:
This builds on Paramount’s reputation as the home of ‘brilliant storytelling’, or at least that’s the premise as presented. Despite the buoyancy, it’s hard to forget that Paramount+ is severely lagging behind its peers, both in subscriber numbers and its overall global reach. It ended 2021 at just short of 33M subscribers, a near doubling since the end of Q1, but still small figures overall. The new target is 120M by 2024.
Perhaps more practical for pushing the company forward than airy nostalgia, they’re hoping to ride Showtime’s coattails, with an option to watch Showtime through Paramount+ (for a fee, of course) in both ad and ad-free variations. They also mentioned an overall tripling of content spends to $6B by 2024.
The revealed average revenue per user (ARPU) for Paramount+ was $9 in Q4, a far cry from Netflix’s $14.78 domestically. It does, however, top Disney’s $6.68, although with Disney we must always remember Hulu lurking in the shadows, bringing in a fantastic $87 per user and driven mostly by live sports. As of 2024, their streaming service will be the home for all the film studio’s releases after their theatrical release period, too.
Yet during the Q&A, they returned again to content and quality as their planned drivers. Paramount has a large library, with some series that have huge volumes of seasons and enduring popularity. Think everything from SpongeBob to NCIS. Unlike many of the other streaming services, they may not need to focus as heavily on exclusive originals, with a huge body of content already open to them. It could well be the ‘key to our long-term streaming economics’ it was described as.
Despite its small size, Paramount+ has not done terribly for an entity only just starting its second year. The existing 33M subscribers actually exceeded its initial expectations. Will it reach the lofty heights it’s aiming for? For now, it’s too early to say, but the Blake & Wang P.A team will have an eye on it every step of the way.
Chinese Propaganda To Get Boosted Screen TimeIt will now be mandatory for all Chinese cinemas to not only show, but also actively promote, a minimum of two propaganda films per week until the end of the year.
This is part of an overall propaganda drive designed to celebrate the centenary of the ruling Communist Party.
BLAKE & WANG P.A top entertainment law firms Los Angeles dives deeper into this intriguing new announcement.The first batch of eligible titles now showingThis twice-weekly screening is not even the maximum expected.
Theaters which are part of the “People’s Cinema”, the National Alliance of Arthouse Cinemas, a group of over 5,000 venues with halls specifically dedicated to showing propaganda or using subsidies in order to promote such content- must up showings to 5 times a week.
No hero unhailedThese works must be “closely focused on the themes of loving the party, loving the nation and loving socialism,” and “sing the praises of … and eulogize the Party, the motherland, its people, and its heroes.” This must promote Xi Jinping Thought, the president’s eponymous ideology, primarily to promote a suitably celebratory anniversary air throughout the country.
We have been told that all film entities must “attach great importance [to the screenings], execute them in earnestness… painstakingly organize them and ensure tangible results.” It is expected that these films take the best slots, have ticket price incentives, and use other methods to attract audiences.
Amusement attorneys but usually get pleasure from assorted obligations.Composing for your American Bar Association,'' Kirk T. Schroder famous, "No human body of law a se represents amusement legislation '" As stated by Schroder, enjoyment attorneys may guard their customers' intellectual property rights, and reflect them over disputes, and negotiate contracts, and reveal them the way to optimize earnings, and also allow them to take care of their earnings, one of the other endeavors.Contrary to custody or entertainment lawyer, an enjoyment lawyer protects and reflects the passions of creative, businesses, among many others, from many regions of the amusement business, for example, picture, TV, new media, cinema, publishing, and tunes.
They likewise counsel that these entities and individuals on lawful topics regarding those factors of their entertainment discipline.Based on which portion of this entertainment discipline they're in and also for whom they do the job, and entertainment attorney can have skills in lots of regions of regulation enforcement, for example, intellectual property, contract law, labor law enforcement, and lawsuit since they relate solely to the amusement market.Before registering the dotted line for whatever on your livelihood, you ought to get an amusement business attorney evaluation the expressions and requirements.
If you're a songwriter or manufacturer, an enjoyment attorney will probably soon be efficient when guarding the intellectual house.When most men and women consider leisure Attorneys, they picture a more brassy, high-profile office and a full workload.
While that is undoubtedly true at many large scale corporations, other entertainment lawyer find such a company environment will not sit properly using their resourceful customers.Moo claims, "I'd a workplace however that I don't work anymore due to the fact everyone always needed to match for lunch or java.
I come across individuals who are somewhat more familiar with using this than once they have been in your workplace.You can search or details about entertainment lawyer salary.Regulation college students also acquire practical expertise outside of the classroom by merely engaging in school-sponsored legal practices, internships, and moot court competitions.
Some law colleges also supply certifications in law enforcement, and this is got along with your law degree and invites pupils to concentrate their research.
If you are a musician or in a musical group, small entertainment company, entertainer, artist, writer, filmmaker, actor; you might be experiencing certain unique concerns and problems that need specific knowledge of industry terms & practices.
Since creating music, art, literature, film and performing those creations need personal safety, so in order to protect that creativity and market you need to rely on music and entertainment lawyer.
These lawyers can help you sell your work in the most efficient and effect way possible.
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The property lawyer will assist you in due diligence planning, negotiations, contract reviews, contract drafting and can protect your rights.
Intellectual Property Registration- Protection for Music & Entertainment Clients Trademarks- Your clients and fans may associate your name or the name of your small entertainment company, performance group or brands with taglines, sounds, colours, logos and words associated with them.
Perhaps unappreciated by many entertainment-focused businesses, however, we’ve seen a boom in the podcast industry as well.
It’s enough to see upfronts for podcast advertising now becoming a normal practice.
BLAKE & WANG P.A Entertainment Attorney Los Angeles investigate further.The impact of the podcastWhile streaming has been the de facto winner of the entertainment wars over the unprecedented time in human history we have recently lived through, the podcast has, in many significant ways, been the runner-up.
We’ve even seen one true-crime podcast attract significant attention and accolades for helping to reveal new evidence and drive arrests in a 25-year old murder case.As with streaming, the podcast offers a format that can be produced at high quality with smaller production teams, yet offers a versatile and easily adaptable broadcast.
With regards to advertising, we’ve even seen advertisers opt to be less squeamish about advertising alongside hard news podcasts, vs the same genre in other formats.
This growth is typically linked to an ‘audio renaissance’, with innovative ad tech, spikes in listener interest, and the evolution of premium content services all driving it.
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