Here’s Everything You Need to Know About Hyperlocal Delivery
Hyperlocal, as the name suggests, is focused on a small geographical area. When a delivery business caters to the needs of customers in a specific concentrated area, it is termed as a hyperlocal delivery business model.
Such a model is usually suitable for delivery of groceries, medicines, food items, household supplies, electronics or services such as salon, plumber, electrician etc. Furthermore, the model is expanding to suit various other industries due to the convenience it offers to the customers. Hyperlocal delivery systems have an edge over other business models in terms of exceptionally quick delivery speed.
The flow of the Hyperlocal Delivery business model
1. Order Placement
A customer makes use of a mobile or web app to place an order for a required item.
2. Reception of Order
The order placed by the customer is accepted by an aggregator system and communicated further to the delivery partners
3. Procurement of the requested item
The delivery agent (assigned by the delivery partner) then visits the concerned local store or a warehouse/storage facility nearest to the customer and procures the listed item.
4. Delivery
The delivery agent ensures timely delivery of the requested items at the correct location of the customer.
Key benefits of hyperlocal delivery
- Better Order Distribution
Through hyperlocal delivery, eCommerce businesses are able to reach a wider customer segment, while also keeping the delivery services simplified. The hyperlocal delivery service enables them to make use of storage facilities, warehouses, local stores in numerous different areas to hold their products and fulfill the orders within a certain radius.
- Amplification in variety for customers
With the Top 10 Hyperlocal Delivery Companies and Partners for eCommerce, today customers have access to multiple stores in a particular radius, thereby providing a larger variety of supplies and less chances of a particular article being unavailable. The customers can assess the options, compare prices and purchase accordingly.
- Improved efficiency
The delivery mechanism for hyperlocal business models is very efficient in terms of distance and time. Also, the customer servicing capabilities of local stores is improved as their ability to respond to requests, feedback, and complaints is refined. So, this model helps in establishing efficient and smooth communication between the customers and the store owners.
- Cost-effective and convenient deliveries
This delivery system creates competition between the retailers thereby offering the most pocket-friendly deals to the consumers. To ensure customer retention and build trust towards their business, retailers provide the best quality and price. Moreover, the delivery system is well managed and ensures a smooth doorstep delivery.
- One platform for multiple needs
Hyperlocal business model not only caters to delivery of a particular product, it also takes care of small essential services such as plumbing, repairing, etc. Basically, it gives you access to a system that houses solutions for multiple problems at one place. Using a single mobile device, a person can run multiple errands – from shopping essentials to availing basic services.
The Current Scenario
With the Covid-19 pandemic in place, the on-demand hyperlocal delivery business model has immense chances of getting a boost. As the lockdown was imposed, people were confined inside their homes with access to only essential services. Since stepping out to buy groceries, medicines, etc. did not come across as a safe option, a large chunk of the population across the globe turned to hyperlocal deliveries for their daily needs. This ClickPost list of top 10 best Hyperlocal delivery services provider companies in India will prove beneficial for you in getting more details about hyperlocal delivery businesses along with pros and cons.
The major concern of online retailers is to ensure safe delivery of goods and services within the shortest possible time, so that their customer base remains undisturbed. A hyperlocal delivery model serves the purpose just right. Consequently, more and more traditional stores have gone digital with their presence.
So, the hyperlocal delivery model is a very promising one as it adds value to the consumer’s life by making things convenient and also, strengthens the stand of local stores in the market.
