Digital marketing training is quickly becoming the go-to finishing training for young entrepreneurs. The story of French Crown’s owner Ilesh Ghevariya highlights this trend as he found himself taking part in the Shark Tank India special episode after completing training with The Marketing Nerdz’s CEO Karan Dharamsi.
Ilesh is the founder of French Crown, a promising fashion eCommerce store that provides luxury fashion designs. Despite his astute business sense, he still found it important to sign up for a 3-month course mentored by The Marketing Nerdz’s CEO Karan Dharamsi.
French Crown’s Owner REVEALS his Secret
In an interview, Ilesh reveals here how he was a bit wet behind the ears when it came to marketing online. He points out that he experienced stagnant results whenever he tried to launch marketing campaigns. A problem that was quickly diagnosed by Karan Dharamsi.
In the course of the 3-month training, Ilesh was introduced to alternative avenues to market digitally. A commonly ignored platform is SMS, which Ilesh mentions as a possible platform to market to existing customers.
Blood that keeps a business afloat
Getting ready for the Shark Tank competition was a task that involved much more than business numbers. Karan Dharamsi molded Ilesh Ghevariya into a fine work of pottery ready to impress and succeed. “I really know where to spend. Earlier I was used to targeting only new customers every time. So now I know how to optimize budget and sell to existing customers, optimizing ROI.” Ilesh highlighted some of the benefits of The Marketing Nerdz’s training.
It seems obvious that this training created a stable foundation for Ilesh to confidently face the tough questions he had to deal with in the business-centered reality show.
Marketing is the blood that keeps a business afloat. To convince a panel that your business is sustainable, a contestant needs to demonstrate a clear understanding of the business’s marketing needs.
Meanwhile, the marketing landscape has changed in the past few years. Digital marketing is where many entrepreneurs are placing the most money. But it can be a maze without guidance such as that provided by Karan Dharamsi.
For example, a contestant in the show may need to demonstrate understanding of their consumer. The mentorship training by TMN covers this in one of the modules which include topics such as Understanding your consumer and targeting and segmentation. A module like this helped Ilesh to recognize why marketing only on Facebook is wrong. Instead, he learned the importance of focusing on other platforms where the identified consumers can be reached.
Karan Dharamsi also provides management training which is essential when running a business.
The gateway to success
For the budding entrepreneur, experienced business owner, or even the next contestant in Shark Tank, The Marketing Nerdz is the gateway to their success. The course is well designed to equip the student with outstanding skills to keep a business afloat, increase customers and grow profits.
There is a unique touch to the training brought to the table by Karan Dharamsi. He is an old hand in this business, but with a lot of up-to-date information. He also adopts an impressive approach to imparting knowledge. Many of the students who have been through his hands refer to him as a friend. It is probably why many more keep signing up and even those that complete the training continue returning.
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