When Should I Invest in Marketing Automation?

Because AI has already made inroads into the consumer technology space, think Alexa, Google Home, or even Netflix; As brands look to leverage customer experience as a competitive driver of growth, AI helps marketers gain actionable insights from data points across the customer journey.

A recent survey of 600 executives across 18 countries found that nine out of ten companies use AI-enabled solutions to improve the customer journey.

Moreover, enterprise-grade companies with more than 30,000 employees, are 50 percent more likely to have made AI investments to analyze customer interactions.At a time when customers are increasingly tuning out brand-focused advertising and content, marketers must focus on creating compelling, valuable content that is accessible to customers across platforms, devices, and channels.

However, with marketing investments now focused on digital platforms, marketing has also become qualitative.

AI brings both aspects of marketing – quantitative and qualitative together, to help marketers understand the quantitative impact of their campaign’s qualitative components.

Over half of all B2B companies use some form of marketing automation technology today.

What is Hyper-Personalization, and Why Do You Need it in Your 2020 Marketing StrategyHyper-personalization marketing uses real-time data and Artificial Intelligence (AI) to produce better and more relevant content, service information, and experience to each user.FiO’s Hyper-Personalization Offering Needs to Become Part of Your Marketing Strategy for These Reasons:Beat Your Competition by Becoming an Early AdopterOnly 9% of businesses have completed the development of a hyper-personalization strategy.

These early adopters have the jump on the competition.Focus on What Matters the MostYou will reap benefits any time you can improve the customer experience.

The more data you gather and understand regarding a customer’s behavior, the better you can apply insights and customize their experience.

A majority of marketing professionals rate applying data insights to decision-making as a top priority.Ask this question: Is my strategy meeting my top priorities?

The answer should be “binary.” That means “YES” if the technology supports top priorities, “NO” if it doesn’t.

You need to find solutions that align with your top priorities.How it Works!An AI-powered hyper-personalization strategy is only getting better and more valuable.

Have a Grocery Delivery App Development Idea?

Consider these marketing tips when developing FoodPanda Grocery Delivery Clone App to experience fruitful outcomes.

Marketing automation is the sound you make when you are transitioning from one phase of marketing to the next, or when you are scaling your lead nurturing campaigns up.

If you are starting out in business-to-business marketing, there are some fundamental tactics that will help you activate your marketing automation process.Here are 6 key tips to automate your B2B marketing campaigns so they can scale into success.