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Influencer Marketing Agency In India

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Whizco
Influencer Marketing Agency In India



What is influencer marketing?

Influencer marketing involves brands' collaboration with online influencers to reach out to target customers in the market. It’s different from reaching out to celebrity marketing.These influencers have established trust for their expertise in their field. Many influencers have built trust with the people with whom the brand wants to establish a relationship. It's a slow and steady process. Brands have to work with influencers who have the same audience that fits into the image of the brand. It helps the brand get recognised by the public and helps win the trust of the influencer.

Why does it matter?

Nowadays, social media marketing is the common platform where every brand or company can advertise their products or services. It looks for influencers who have followers on the platform in a particular field. These influencers have strong expertise in their respective fields, and people follow their advice. Brands need to respect this relationship; they can’t overlook it and work in tandem with the influencer and his followers. It’s a long process, different from celebrity marketing, where results are quick but not long-term. Influencer marketing makes brand recognition easier as compared to celebrity marketing. It's a long process, but customers are loyal to the brand. The influencers' support for the brand makes the brand more trustworthy in the eyes of the customer.

Influencer marketing in India

The influencer market in India is growing at a rapid pace, but there are many fewer companies that service or provide the platform to connect the influencers and brands. Companies like Whizco, Grynow, Chtrbox in influencer marketing agency in India, are bridging the gap from years ago. Their services in the fields of social media and influencer marketing are superior to those of its competitors.The ecosystem of thousand creators generates over 1 million impressions on apps every day. The presence in over 20 categories across many languages on the platform provide an excellent opportunity for the brand to collaborate with creators.


How do you measure influencer marketing?


Influencer marketing can be measured from the following:


  • Audience reach
  • Conversion
  • Impression
  • Engagement(like, share, comment)
  • Increased in growth sales
  • Brand mentioning

   


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