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Royal Stag - A Made-In-India Whisky With International Quality

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Tannu Bhatia
Royal Stag - A Made-In-India Whisky With International Quality

Royal Stag is a brand of Indian foreign liquor produced by Seagram in India. It is a blend of Scotch whisky and Indian grain spirits. The whisky used is imported from Scotland. The blend has received good reviews for its flavor, especially among whisky enthusiasts and among royal families of India. Royal Stag bottle is manufactured at several distilleries, both owned and distributed by Seagram.


About The Whisky 


It's a luxury whisky that is produced with world-renowned malts from Scotland and Indian grain spirits. It's one of the well-known drinking brands in India. The Royal Stag is known for its smoothness, taste, and malty flavor. The Royal Stag does not use any artificial color and flavor.


One of India’s favorite whiskies, Royal Stag bottle is the preferred drink for many discerning adults. It is available in different packs. The 750 ml bottle comes with a pilfer-proof dispenser. This assures you of an unadulterated taste and smoothness.


It is one of the few blended Indian whiskies that can be enjoyed "on the rocks" as well.


Let’s Talk Sales 


Seagram's Royal Stag is the leading whisky in the Indian market, placed in the prestige category and priced to target the common man, who has been enjoying 27% of the Indian market as per their website. It enjoys higher sales as compared to its competitors. Annual sales of Seagram have crossed over one million cases, making it the fastest-growing brand in the Indian market.


Royal Stag is the only second brand from a multinational liquor house to achieve the "Millionaire" status in the Indian market for whiskey. It has made rapid progress in the Indian market in the last five years and pulled up its sales from four lakh cases in 1997 to two million cases per year.


Royal Stag Vs Royal Challenge – Which Whisky Is Better? 


Many things factor into whisky quality – the overall production process, the age of the spirit, and even the unique finishing process that each distillery uses. But when it comes to taste notes, there is no real “right” or “wrong”. The choice of whisky depends on your personal preferences and what you want out of a good bottle of whisky.


On one side, we have Royal Stag by Pernod Ricard, which has been in production since 1996 and is the world’s second-largest selling whiskey brand after Chivas Regal Scotch whisky (a blend of Scotch whiskies). On the other hand, we have the Royal Challenge by Diageo India Ltd., which was founded in the early 1980s with a promise to make every drinker feel like they are part of something bigger than themselves.


Various Ways to Serve Royal Stag 


Royal Stag can be served in a variety of ways, all of which are sure to impress your guests. Here's our favorite way to serve Royal Stag:


  • Pour Royal Stag over ice in a whisky tumbler. Add soda water or just plain water and it's an Indian Stag
  • Liven it up with cola and you have a Mountain Stag
  • Mix 60 ml of RS with 60 ml milk and 1 or 2 sugar cubes in a mixer with ice. Strain and pour into a Collins glass and garnish with nutmeg.


Bottom Line 


As a whisky, Royal Stag has garnered many accolades, awards, and applauds across the globe. If you are looking at this and want to try out an Indian Whisky that has won millions of hearts of people over the years, then this is a choice you can make. The flavor is exquisite, the aroma is pleasing and it completes the experience eloquently that you will fall in love with it for sure.


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Tannu Bhatia
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