PPC (pay-per-click) advertising is an important aspect of digital marketing. PPC marketing is one of the quickest and most efficient ways to generate leads for your company and reach out to new clients on the internet.
With the passage of time, PPC marketing tactics have become increasingly successful for digital marketers. It's no surprise it's become so popular in the digital age. Being effective and affordable, it is a great marketing technique for businesses both big and small.
When it comes to PPC marketing, there are a few things to think about before getting started. This PPC marketing tutorial will guide you through the main concept, how it works, and the advantages of using these methods. Let's have a look.
What Is PPC Marketing?
PPC stands for pay-per-click. It is a marketing model where companies get visitors or customers to their website through small ads that are placed on other websites. Usually, you find these ads at the top of search engine results pages, such as Google and Bing to promote products and services. However, PPC marketing also happens on social media networks like Facebook, and even on e-commerce sites like Amazon.
As you only pay if a user engages with your ads, PPC marketing allows you to present your offering to an audience with the intent to buy, meaning the chance of conversion tends to be higher than other marketing methods like SEO.
How Does Pay-Per-Click Work?
In PPC marketing, a brand sets up an ad and pays each time a user clicks on that ad. The following points outline how the overall mechanism functions:
- An advertiser creates an ad group that contains a list of keywords and corresponding ads.
- They set a budget, goals and specify any rules that apply to the campaign.
- Once the advertiser has created an ad group, they bid to appear for specific keywords within the ad space.
- The pay-per-click platform uses an algorithm to determine which ads are displayed and which are rejected. It is based on the highest bids and highest quality content.
- Ads are then placed at the top of the search results, and each time a user clicks on an ad, the advertiser pays a fee (the cost per click).
- The advertiser monitors PPC performance over time, measuring important metrics such as CPC (cost per click) CPA (cost per acquisition), and CTR (click-through rate). The individual campaigns and ad content are tweaked and optimized as necessary to continually improve performance.
Pay-per-click marketing example:
The Dropbox marketing team knows that their target audience frequently searches for cloud storage. They create a PPC search ad to display whenever users search for cloud storage. Dropbox pays nothing to set up the ad campaign through Google Ads. A user searches for cloud storage, sees the Dropbox paid search result and clicks on it. This is when Dropbox is charged.
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Pay per click is an Internet advertising campaign where Google displays your advertisement and you have to pay for the clicks that your ads receive, try Pay Per Click Advertising at Inovies get sales and leads to your business, visit our website.
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