Adopting an Account-Based Marketing (ABM) strategy is one thing; having effective execution solutions is another. These solutions can handle the underlying challenges of personalized engagement while augmenting the efforts of revenue teams.
The best teammate: Conversational AI
Conversational AI solutions can complement revenue teams’ capacity for personalized engagement today, and they can scale up as the number of target accounts expands without necessitating headcount increases.
Also Read: Marketing in the Age of Artificial Intelligence – The Impact of Voice AI
AI Assistants working as digital agents for a company autonomously engage with contacts in dynamic, two-way conversations due to advancements in Natural Language Processing and Machine Learning. Because the conversations are so humanlike, most prospects and customers believe they speak with a real person.
The AI is clever enough to qualify prospects based on these conversations and identify whether and when they become a Conversation-Ready Lead (CRL), i.e., a lead who has been thoroughly warmed up, is completely engaged with the organization is ready for a sales conversion.
Conversational AI solutions essentially automate repetitive, manual operations like understanding intent data and tailoring engagements for sales-ready conversations, which are vital to ABM but drain revenue teams’ time and resources. These technologies can provide scalability that would otherwise be impossible to achieve manually. As a result, all target account contacts can benefit from personalized interactions that solve their problems and provide a better customer experience.
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