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Types of PPC Ads to Grow Your Business

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Think Your Media
Types of PPC Ads to Grow Your Business

The sheer number of digital marketing techniques that have developed in recent years is astounding. This was unavoidable, with every company attempting to make a good impression on the public and increase sales. The marketing strategy is the right avenue for your budget as well.


The top digital marketing agencies in Delhi NCR are making the best use of this strategy and successfully delivering the desired result for their clients. There are many top brands from various industries that invest in PPC services to gain a competitive edge. Think Your Media, one of the top best PPC expert in Delhi with significant results.

 

What is PPC?

Pay-per-click (PPC) advertising is an advanced and powerful digital marketing channel. It aids in the development of your online presence and the filling of your digital sales funnels. An immensely valuable marketing tool for businesses, particularly those seeking to increase traffic and generate leads quickly.

 

Did you know that for every $1 spent on pay-per-click (PPC) campaigns, businesses make $2? PPC ads are an absolutely superb way to generate high-quality leads for your company. In fact, PPC visitors are 50% more likely to convert than organic visitors.

 

 

Types of PPC Ads

 

SEARCH ADS

Search ads are by far the most common ads that appear in search results. These PPC ads sit at the top and bottom of Google's search results. These ads are labelled with the word "ad" to indicate that they are paid content. Google AdWords and Bing Ads, for example, display your ad to users who browse for specific keywords. Campaigns are created by drafting ad copy, identifying appropriate keywords, and selecting a fitting landing webpage. Begin by selecting your keywords for an effective search ad. Keywords cause your ad to show up in search results. If you want to gain leads who are searching for your goods or services, you should start by selecting relevant keywords.

DISPLAY ADS

Display ads are another type of PPC ad that you can use to target people that are interested in your company. It appears as banner, image, or text ads on various websites that have been chosen to target specific audiences. You can target a specific demographic, choose people who have previously visited similar websites, or hand-pick specific industry websites to display your ads on. This allows you to fine-tune who views your ads and where they appear in order to get the most value for money. You can build brand awareness for your company across the internet in a visual and engaging format by using both image and text ads.


SOCIAL ADVERTISING

One of the most widely used forms of paid advertising is social media ads. These advertisements can be found in various platforms' social media feeds. Your ad can be placed in the news feeds or social media accounts of your target demographic. To run ads on social media, you wouldn't even need a huge following; all you need is an account. Most social media platforms allow you to create ads, but the most popular are Facebook, Instagram, Twitter, and LinkedIn. You can boost brand awareness in a highly shareable environment with a successful social advertising strategy. These ads display on your feed with a subheading SPONSORED below the user's name.


 

RETARGETING PPC ADVERTISING

Re-targeting uses cookies on a user's browser to serve them ads tailored to their previous online activities. It's also known as remarketing. Have you ever been on a website and then seen an advertisement for that same website (or even the product you were looking at) appear somewhere else? You've been subjected to a remarketing campaign. This is a highly effective PPC strategy that targets people who have already expressed a sincere interest in your company by searching for you and browsing your website.


GOOGLE SHOPPING

A Google Shopping campaign is another type of paid advertising that your company can use to assist leads to discover your products. These results are frequently displayed just above the main Google search results, these ads appear in a carousel format. It enables users to preview prices and products before visiting a website. Whenever you search for a product on Google, the results display with different pictures on the top linking to the window shopping sites. This is an example of Google Shopping. The phenomenon drives the high chances of conversion if the user clicks on your ad link because the visitor has already seen the prices and products that your company can offer.

 

Regardless of which PPC campaign is best for your company, it can all be extensively personalized and configured to fit your goals and target your ideal market. For an effective PPC campaign, you need to consult with Delhi NCR's top PPC marketing agency, Think Your Media.  

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