SAP Commerce Cloud is a software-as-a-service offering and it is a complete e-commerce solution that integrates all the components required for an omnichannel business. It includes options for managing product content, experience management, personalization, and order management in a single platform.
It integrates all digital and physical customer touchpoints such as online, mobile, point-of-sale, physical customer touchpoints as well as social media and print channels. The SAP Commerce Cloud is one of the critical components of the SAP C/4 HANA Suite that includes SAP Marketing Cloud, Sales Cloud, and Customer Data cloud to form the comprehensive CRM environment.
SAP Commerce Cloud contains preconfigured, industry-specific functions for retail, production, wholesale, telecommunications, travel, and public service industries and can be easily adapted to any other requirement as well. Needless to mention this platform offers preconfigured integrations into the SAP core applications. It actively allows business users to engage and understand customers throughout their buying journey – from content creation and merchandising through fulfillment. The build and deployment process of Commerce Cloud has been standardized and automated and can be carried out by the client or the partner at any time without any day-to-day support requirement. Essentially, the Commerce Cloud focuses on the Self-Service Portal, to help execute processes such as deployments, monitor systems, and carry out all other necessary infrastructure work.
Whether businesses want to improve sales by adding industry-specific functions to their existing platform or to benefit from cloud-native architecture, SAP Commerce Cloud can help handle these challenges. What an enterprise requires is a reliable partner who can assist implement the right solution. Gemini Consulting & Services has helped many clients to offer better customer experience through SAP Commerce Cloud. Contact us to know how you can leverage the SAP cloud technology to increase omnichannel sales.
Onichannel marketing refers to the use of cross channels to enhance relationship of business with their customers across all the relevant channels.
These channels may be digital or offline.
Omnichannel marketing strategy provide seamless shopping experience to the customers.
A study states that 86% of buyers are willing to pay more to receive a good customer experience.
As each customer interaction is captured, it helps businesses to capitalize on their personalization goals.It is proving to be a game-changer for businesses who want to increase their revenue and customer share—integrating analytics tools and syncing data across channels results in an immediate performance boost.These two reasons are exactly why customer-centric businesses need omnichannel customer support.
All you need to do is follow these steps or check if your businesses follow these practices or not.1.
Take a deep dive into the expectations of today’s customers.START YOUR FREE TRIAL NOW* Use Surveys, Ask Your Existing CustomersOnce you’re done analyzing your customer data, the next step would be to know your existing customers.
Data will give you a broader insight into your customer’s wants, but asking them directly will narrow down your listings.You can send survey forms to your existing customers through email or text messages.
The customer support agent from the company is also happy with the feedback.After knowing that Susan could not find an answer on the knowledge base, John, the customer support manager, was able to take relevant actions and got the question added to their knowledge base.
