#Oat #milk is a type of #plant-based #milk that is extracted from whole oat grains using a water extraction process. It is a lactose-free, vegan beverage made from liquefied oats, which are commonly used as a milk substitute in coffee, tea, smoothies, and health drinks. Because oats are simple to grow, they are inexpensive and widely available throughout the year.
Furthermore, because oat milk lacks nutrients naturally, nutrients such as potassium, calcium, #vitamin A, vitamin D, and iron are artificially added. Consumers are increasingly turning to oat milk as they become more aware of the importance of health and wellness. However, the market's growth is hampered by the availability of other types of #plant-based milk, such as soy and almond #milk.
The recent rise in popularity of the #vegan #diet among consumers is driving up demand for dairy substitute beverages. The shift in consumer preferences toward plant-based milk due to health, #environmental, and ethical considerations contributes significantly to the growth of the oat #milk market. Consumers in the United States and Europe have shown a greater awareness of animal rights and a shift in tastes and preferences toward plant-based beverages.
The distribution channel will be dominated by the supermarket and hypermarket segments:-
According to the distribution channel, the supermarket and hypermarket segment is expected to hold the largest share of the oat milk market during the forecast period. This is due to an increase in consumer awareness and attractive plant-based product assortments. The shelf organization aids in the ease of purchasing products by discovering new varieties and understanding labels to better differentiate between products.
Furthermore, supermarket and hypermarket chains are the most visited stores for purchasing groceries, which is expected to drive oat milk sales in the market. The revenue of India's offline retailers, also known as brick and mortar (B&M) retailers, is expected to increase from USD 1.39 billion to USD 2.77 billion in 2020, according to the India Brand Equity Foundation (IBEF).
Rising demand for plain or unflavored oat milk will drive market expansion:-
Because of its various uses and lack of added flavor, plain oat milk is expected to have the largest market share. Because of its creamy texture, plain oat milk is widely used in coffee shops to make latte. Furthermore, an increase in demand and consumption of oat milk as an alternative to dairy milk is increasing its regular usage and increasing market demand for oat milk.
Key Players-
- Califia Farms, LLC
- Hain Celestial Group
- Pacific Foods of Oregon, LLC
- Danone S.A
- HP Hood LLC
- Oatly AB
- Elmhurst Milked Direct LLC
- RISE Brewing Co.
- Thrive Market
- Earths Own Food Company
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The Global Oat Milk Market is projected to reach USD 6.47 billion by 2027.
The market is fueled by the rising trend of consuming dairy based cereal alternatives, and growing practices of vegan diet, concerns about antibody residues, or growth hormones in animal milk.
Oat Milk are often highly preferred by the patients who suffer from heart diseases, anemia, cancer, and allergic to dairy based products.
More than 16% European consumers try avoiding dairy products for these aids and cholesterol issues.The report offers a thorough analysis of the regions with regards to production and consumption patterns, supply and demand dynamics, import/export, technological and product advancements, current and emerging trends, consumer demands, consumer behavior shifts, and presence of key market players in each region.
The report also covers a comprehensive country-wise analysis to impart better understanding of the scope and growth of the market.Get sample copy of the report @ https://www.reportsanddata.com/sample-enquiry-form/3423Key Players:Key participants include Whitewave Foods, Blue Diamond Growers, Daiya Foods Inc., Tofutti Brands Inc., SunOpta Inc., Fine Japan Co. Ltd., Hain Celestial Group, Galaxy Nutritional Foods, Inc., Nature's Choice B.V., and Vitasoy Australia Products Pty.
Ltd., among others.Further key findings from the report suggest:The overall nutritional supplement sales for children are expected to rise during the forecast period.
