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3 Signs Marketers Aren’t Maximizing Their Content by Holly Pels

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Marketing Technology
3 Signs Marketers Aren’t Maximizing Their Content by Holly Pels

Marketers can repurpose their audio and video content to spread it out over a longer period of time. They can turn a webinar into a video podcast or transform their podcast into other types of content, including audiograms and short clips for social and blog posts, presentations, email newsletters and more. All of a sudden, the content you worked so hard on is now living in all of your channels.

After multiple decades of using the same old tactics, it’s time for a new era of content marketing: one that starts with conversations. Marketers can champion this new way to engage with their audience by using amplified marketing to spread valuable audio and video content across all channels and campaigns, enabling them to easily provide their audience with the insights they crave.

That said, simply scheduling a social media post about your blog, podcast or video when you publish it isn’t enough to draw your audience in. Most posts only have a lifespan of a few hours, at best.

But when you wring out your content for all it’s worth, you can expect a much greater impact. Podcast episodes, webinars and virtual events are a gold mine for fresh, engaging content, which can fuel other channels to make sure your messages hit home. Why spend months planning for these events only to drum up a quick post and hope your audience searches for the recording after the fact?

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