Digital marketing can be an extremely effective strategy to reach your target audience, especially if you don’t have the funds or staff necessary to undertake a traditional marketing campaign. However, it can also be confusing and overwhelming, particularly if you don’t know what steps to take first. If you want to start digital marketing but aren’t sure where to begin, here are 7 proven digital marketing strategies that will help your small business get off the ground and start attracting customers today!
1) Build An Email List
One of the most effective ways to drive traffic and boost sales is through email marketing. Yet, many small businesses don’t have a newsletter or contact list. But building an email list is easy and doesn’t cost a lot of money. The goal is to get your website visitors, customers and leads to sign up for your newsletter or contact us form in exchange for something valuable (for example, an ebook). For more information on how to build an email list, digital marketing company in surat check out these guides from KISSmetrics: How To Build An Email List For Cheap With Autoresponders & Purchase Intent Data and How To Set Up A Welcome Mat That Converts Cold Traffic Into Warm Leads.
2) Maximize The Facebook Pixel
You’ve heard it before: Facebook is a great tool for advertising. However, not everyone knows that you can also use Facebook to gather data on your users. The social media site has recently introduced a feature called custom audiences—the perfect way to get real-time feedback on different kinds of ads or certain tactics that resonate with customers. The first step is simple: visit your page and click audiences in the left column, then hit create an audience. From there, it’s up to you how you want to define an audience.
3) Take Advantage Of Linkedin
If you’re a member of LinkedIn, take advantage of it to build your business’s social media presence. It allows you to post updates and articles that will spread to your followers. One thing to keep in mind: Never send an unsolicited message; LinkedIn users can block or report people who send these types of messages. Instead, share interesting links on relevant groups and engage with others by commenting on their posts and sharing information about yourself. In addition, head over to SlideShare and start uploading presentations for people around your industry. For maximum results, make sure your profile is filled out so it doesn’t just contain a link back to your website but instead helps paint a picture of who you are as a professional.
4) Create An Engaging Web Page
It’s tempting to put your small business website up and forget about it, but in reality, you’ll need to constantly update and monitor it. Search engine optimization (SEO) is a skill that can take years to master, but there are still things you can do as a business owner to optimize your site—and get noticed by Google. Make sure your web pages are deep so they stay near the top of search results; include keywords on every page and make sure content is fresh (Google likes recent content). And stay on top of what people are searching for in your field—if lots of people are asking how to hire someone like you, make sure that information is front-and-centre on your site.
5) Run A Successful Ad Campaign
To grow your business, you need new customers and to attract new customers, you'll need to run a successful ad campaign. There are several different options when it comes to running ads—social media, Google AdWords, Facebook Ads, display ads—but one of the most important things is that you have a strategy. Spend time planning out what type of person you want to reach and with what type of message and see what your options are. You don't have to be an expert in search engine optimization (SEO) or pay-per-click (PPC) advertising; what's more important is that you research how your target audience behaves online. Then figure out how best to reach them based on their preferences.
6) Optimize Your Website For Search Engines
When you’re just starting with a small business, it can be hard to justify spending money on marketing. There are so many tools that marketers rely on, however, like paid ads and viral content creation that require a significant amount of time before they start working. That’s why it can make sense to try free digital marketing strategies like SEO before investing in paid options. Whether you hire someone or learn SEO yourself, here are 7 proven digital marketing strategies for your small business
7) Optimize Your Content For Social Media
By optimizing your content for Best Social Media Marketing Agency In Surat, you’ll be able to get more shares and likes on your posts—which will drive even more traffic back to your site. Not sure how to go about that?
