What is Technical SEO? Ten Technical Aspects Everybody Should Know
The importance of technical SEO is essential in SEO. No matter how hard you try to improve your SEO efforts, technical SEO will not work. To improve your website, you need to understand what Technical SEO is and how it works.
What is Technical SEO?
The process of optimizing a website for crawling and indexing is called technical SEO. Technical SEO allows search engines to easily crawl, access, index, and interpret websites.
Technical SEO's main goal is to improve website infrastructure. Technical SEO is also known as "technical" since it focuses on website infrastructure. It does not include website content or promotion. You should hire the best Digital Marketing Company to help with all your website's SEO needs.
10 Essential SEO Aspects Everybody Should Know:-
1. Recognize Crawl Errors
You should first run a crawl on the website. This will provide you with all information regarding crawl errors found on your website. This will allow you to check for duplicate content, missing H1/H2 tags and low page speed.
You can automate site audits with several tools and fix errors in the crawl report. This task must be completed every month in order to ensure that your website is error-free and well-optimized.
2. Check out HTTPS Status Codes
Because search engines can't access your website if it only has HTTP URLs, it is crucial to switch to HTTPS. SEMrush found that HTTPS URLs have strong ranking factors and can help you rank higher.
3. Check the XML Sitemap Status
The XML sitemap, which is a map that Google uses to crawl websites, is a map that Google and other search engines can use. It allows search engine crawlers find different pages on websites and rank them accordingly.
You must follow these guidelines to ensure your XML sitemap status stays current.
- Ensure that it conforms to all XML sitemap protocols
- Ensure that the sitemap is formatted in XML.
- All website pages should be updated in the sitemap
After ensuring that all of these items are checked, submit the XML sitemap for your website pages to Google via the Google Search Console Sitemaps tool. You may even insert the sitemap (i.e. http://example.com/sitemap_location.xml) within your robots.txt file.
4. The Loading Times are listed.
Website loading time is another important technical SEO aspect to consider. As per the technical SEO error report by SEMrush, more than 23% of website pages have a slow loading time.
Website loading times are all about the user experience. Search engines may use these metrics to rank websites such as bounce rate and time on page.
Google's PageSpeedInsights is a tool that will help you determine the speed at which your website loads. Enter your website URL in this tool, and Google will do the rest.
The website page load time should be under three seconds. To improve your ranking, you can optimize certain elements on your website for mobile or desktop.
5. Check that the website is mobile-friendly
The website must be mobile-friendly for a better technical SEO metric and higher search engine rankings. It is easy to check using Google’s Mobile-Friendly Test. All you need to do is enter your website and get all the insights on its mobile status.
To let Google know the performance of a website, you can submit its results to Google.
These are some mobile-friendly options:
- Use Accelerated Mobile pages (AMP)
- Embed YouTube videos
- Increase font size
- Images of the Compress
6. Keyword Cannibalization Audit
Some search engines can be confused by keyword cannibalization. Google decides which page is the best if there are two pages that are competing for keywords. Keyword cannibalization has a common problem: optimizing the home page and subpage for the same keywords. This is common with local SEO.
To see pages that are competing for the same keywords, you will need to use the Google Search Console's performance report. The filter can be used to identify pages that have similar keywords in URLs. You can also search for keywords to find the ranking of the pages for the same keywords. You can consolidate pages to prevent keyword cannibalization.
7. Check out the robots.txt File on the Site
If all your website pages are not indexed, you need to look for the robots.txt file. Sometimes site owners may unknowingly block a few website pages from the search engine crawling. Therefore, robots/txt file auditing is crucial.
You must look for in the robots.txt files.
It will notify search engines that they should not crawl a page on a website. It is important to ensure that no website page is disallowed in the robots.txt files.
8. Google Site Search
You have to search type "site:yourwebsite.com" on Google to check how the search engine is indexing your website. This will display all pages that Google has indexed. Your website may not be at the top of the Google ranking list. Or, it could be being blocked from being indexed. You need to resolve the problem immediately.
9. Search for duplicate metadata
SEO is not without its technical errors, especially when it comes to e-commerce websites or sites with thousands or hundreds of pages. Around 54% of websites have duplicate Meta descriptions (or Meta descriptions), and 63% have missing or insufficient Meta descriptions.
When the Meta descriptions of the same products are copied, duplicate Meta descriptions can be formed. However, you can find out about these issues by performing a crawl or SEO audit.
10. Meta Description Length
You can optimize the Meta descriptions to correct length by checking for duplicate content errors. Although it is not important for ranking, it can be a technical SEO aspect that will help you improve your SERPs.
You can add 160 to 320 characters to your Meta description. You can also add keywords, locations and other key elements to the Meta description.
Conclusion
These technical SEO aspects will allow you to quickly identify any issues on your website. This will help you to improve your website's ranking and prevent any errors from preventing your site from ranking higher on search engines. Best Technical SEO Company India
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