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What Is a Healthcare Marketing Agency?

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What Is a Healthcare Marketing Agency?

Your industry and your position within it have very specific content and communication needs. These are needs that have been thoroughly assessed and addressed by data-driven healthcare marketing agency professionals.


A healthcare marketing agency can.

Experienced marketing strategists, programmers, and creatives who are constantly tracking healthcare trends and innovations can assess and level up your communications, online presence, and brand reputationso  you can focus on doing what you do best.


A healthcare digital marketing agency’s bird’s eye view informs your strategy and defines your competitive edge. Once your marketing partner zeros in on the target personas you’re trying to attract and pinpoints what differentiates you from your competitors, you can position your organization as a leader in your field.


Our Healthcare Marketing Agency Can Deliver the Results You Need

We are a full-service, highly specialized, integrated agency.

Healthcare marketing is all we do. Our deep experience marketing nearly every type of healthcare organization (health systems, hospitals, multi-location practices, life sciences, and payers), uniquely qualifies us to help you.


When you work with ClinicManager, our singular mission will be to grow your brand and deliver tangible results. 


Partner with a leading medical marketing agency.

Most of our clients seek us out because they are looking for a marketing partner rather than a vendor.  When you partner with us, you’ll have a full team of healthcare marketing specialists, working together to  meet your goals. We continuously monitor your campaigns and provide access to your marketing results on our reporting platform, 24 hours a day.


Why Do You Need a Healthcare Marketing Agency?

Theoretically, you could build your own office. You could research, learn the ropes from seasoned architects and developers, and start hiring a crew—but would that be a wise move? This all-consuming feat would pull you away from the work you’re trained to do and the patients who count on you.


Your online presence is like your digital office.

A premier digital healthcare marketing agency is like a master contractor—it comes with all the strategies, specialists, tech and legal parameters, and experience needed to streamline your processes and resolve your pain points.


Top Healthcare Digital Marketing Agencies will gladly show you data-driven case studies that demonstrate their experience implementing successful:

  • Long-term growth strategies
  • Lead generation campaigns
  • Brand awareness and reputation campaigns
  • Patient and partner education platforms

Your healthcare digital marketing services should also include audits of your patient journey touchpoints. A reputable digital hospital marketing agency will help you enhance interactions with patients and make them feel cared for, understood, and confident that your care plans are safe and evidence-based.


That’s a lot of expectations but the top digital marketing healthcare agencies have fulfilled them over and over again for healthcare organizations across size, specialty, and budget spectrums.


Implementing a marketing strategy should not be as complicated as building an office—that’s why you should entrust this critical job to specialists who’ve studied their craft as long as you’ve studied yours.


Do These Struggles Sound Familiar?

Have you ever worried that your sales are merely transactional—just one and done? Then it’s likely you instinctively understand the need for building relationships with patients—and enhancing their trust and comfort with your brand.


Do you wonder whether your patients know enough about your services and expertise to make healthy decisions, but can’t spare the time to educate them? Do you struggle with patient acquisitions and the complex B2B outreach it often requires?


If so, you’ve probably started researching what makes a healthcare marketing agency successful so you can find one to meet your needs..

Our Healthcare Marketing Agency Services


Digital Healthcare Marketing

While there are thousands of digital marketing firms out there, our healthcare-specific expertise is unsurpassed. Our digital marketing team’s expertise includes local and organic SEO, paid search, programmatic display, creative, programming and development, social media advertising, reputation management, and performance reporting. 


Marketing Audit & Plan

Most clients ask us to start with a thorough audit and marketing plan. We’ll review virtually every aspect of your current marketing programs, including your brand strategy, website(s), digital marketing, traditional advertising, doctor referrals, patient experience and public relations. We will summarize and present our findings to your leadership team, with highly specific recommended next steps.   


Healthcare Branding

Branding is vital to your organization’s success —and that, of course, means far more than a name or a logo. We can start by defining or refining your brand strategy and brand architecture. From there, our creative team can create your  logo, name, and brand standards. Finally, we can help you promote your new brand in the marketplace, both online and offline.


Healthcare Advertising

Our traditional healthcare advertising agency can help build your brand, educate the public, and answer competitive threats. We have worked with healthcare organizations in every state and are fluent in offline media, including broadcast and cable TV, radio, newspaper, magazines, direct mail, and outdoor. Our long-term relationships with national and local media enhance each and every traditional media campaign for our clients. We often integrate traditional with digital media to achieve maximum ROI for our clients.




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