There's no doubt that Google is the king of search engines. With over 63 percent market share, businesses need to ensure they are ranking well on Google if they want to be found online. But for those with an adblocker enabled, your website might not be appearing in search results at all. This can be a major issue for businesses looking to grow online. In this post, we'll discuss five tips for recovering from adblock and ranking well on Google again.
Understand how adblockers work and what they do
The first step to adblock recovery is understanding how adblockers work and what they actually do. Adblockers are designed to block ads from appearing on websites. But in order to do this, adblockers need to be able to identify ad content. Adblockers accomplish this in a few different ways, but the most common is by looking for specific ad tags or code.
When an adblocker identifies an ad tag, it will then block that content from being displayed on the website. This can prevent your ads from being seen by potential customers altogether. But adblockers don't just stop there. In some cases, they will also prevent your website from appearing in search results at all. This is because Google uses ad tags to help identify websites that serve ads.
So, if your website has been blocked by an adblocker, it's likely that it's also being prevented from appearing in search results. This can be a major issue for businesses that rely on Google for their web traffic.
Determine the impact of adblockers on your website traffic
The next step is to determine the impact that adblockers are having on your website traffic. There are a few different ways to do this, but the most common is by looking at your Google Analytics data.
If you see a significant drop in traffic from Google, it's likely that adblockers are playing a role. You can also use a tool like PageSpeed Insights to check if your website is being impacted by adblockers.
If you determine that adblockers are indeed impacting your website traffic, it's important to take action. The sooner you take steps to recover from adblock, the better.
Find ways to improve your website user experience
One of the best ways to recover from adblock is to improve your website's user experience. This means making it easier for visitors to find what they're looking for on your site and providing them with a positive experience overall.
There are a few different ways to improve your website's user experience, but some of the most effective include:
- Making your website faster and more responsive: Visitors are more likely to stay on your site if it loads quickly and is easy to navigate. You can improve your website's speed by optimizing your images and code, using a content delivery network (CDN), and reducing the number of plugins you use.
- Improving your website navigation: Visitors should be able to easily find what they're looking for on your website. This means having a clear and concise navigation menu that is easy to understand.
- Making your content more engaging: Visitors are more likely to stay on your site if they find your content interesting and engaging. You can improve your content by including images, videos, and infographics, and using helpful and relevant keywords.
Increase the visibility of your content
Another way to recover from adblock is to increase the visibility of your content. This means making sure your content is being seen by as many people as possible. There are a number of ways to do this, including:
- Making sure your content is shared on social media platforms
- optimizing your website for search engines
- using high-quality visuals and videos
- writing engaging and interesting headlines
All of these strategies will help to ensure that your content is seen by as many people as possible, even if some of them are using adblock. By making your content more visible, you can help to offset the impact of adblock and ensure that your message still gets through.
Use Google's Adsense program to monetize your website
If you're looking for a more direct way to offset the impact of adblock, you can sign up for Google's Adsense program. This program allows you to place ads on your website and get paid every time someone clicks on them.
The amount you earn per click will depend on a number of factors, including the keywords you're targeting and the quality of your website. However, it's a good way to monetize your website and help offset the impact of adblock.
Conclusion
Adblock can have a significant impact on your website traffic, but there are steps you can take to recover from it. By improving your website's user experience, increasing the visibility of your content, and using Google's Adsense program, you can help to offset the negative effects of adblock and ensure that your message still gets through.