8 High-Demand Job roles in a Top Digital Marketing Agency

With the surge in digital agencies and the investment of brands in digital marketing in India, more job opportunities have opened up in the sector. This also means more competition for those looking to secure a career in the field. Job seekers now have to be many steps ahead to get selected into a digital agency of their choice. Here are the 8 job roles most in demand in a digital agency:

1) Digital Marketing Manager

Digital Marketing Managers are responsible for strategizing and establishing the digital presence of a brand. Managers are the driving force of a marketing team and having one on board with 5+ years of experience can eliminate any inefficiencies and keep the team’s workings on track. All digital marketing agencies need a manager for greater client satisfaction.

2) Social Media Marketer

Although Social Media is just one vertical of Digital Marketing, it’s an entirely different arena. Someone who can keep up with the trends, provide solutions and overlook social media campaigns for clients is a must in a digital marketing firm. The demand for Social Media Managers has risen as more and more companies have started realising the untapped potential it hides.

3) Search Engine Optimiser

As we move into an increasingly information oriented society, searching for answers to even the simplest of questions has become the norm. If you wish to let your target audience know that you can provide the solution to their problems, using the correct words becomes crucial in getting noticed. Search Engine Optimizers are highly coveted for their knack for using the right words in the right places.

4) Video Editor

It’s all about the visuals now. Consumers have started responding to videos much more than static ads. Brands have begun contributing to the growing video industry with product videos, explainer videos, video ads and much more. Video Editors are therefore in high demand in marketing agencies. Having a video editor in an agency means having one more highly profitable client offering.

5) Content Writer

Content Writers will always be in demand in digital agencies as marketing at its core is communication. Writing content that sells is a valuable skill in today’s highly competitive digital marketplace. Writing effective ad copies, scripts, emailers, website content, blogs, etc. is not a talent one is born with. Content writers who have taken the time to hone their skills will, however, be able to make it into an agency.

5) Graphic Designer

Speaking without words is an art that will never lose its value. Furthermore, in an era when people are doing things just ‘for the aesthetics’, creating copies that are visually appealing are a must for brands to improve engagement. This is why agencies look for the best of the best when it comes to Graphic Designers. Those who have hands-on experience with Photoshop, Canva, Corel Draw, etc. are especially high in demand.

5) Web Developer

As the internet becomes the place every buyer goes to for enquiry, brands have started investing in their own websites. Web development has become a coveted skill thanks to the increase in its demand. Even non-commercial brands benefit from having a website. Web developers who can master the skills of discovery, design, development and deployment can easily get into a digital agency.

5) UX/UI Designer

Perfect themes, fonts and designs are a must in establishing a brand identity. UX/UI designers have started getting noticed by digital agencies due to their attention to detail. Those who have experience in creating a highly engaging user experience with neat designs are in luck due to the increasing demand for their cutting-edge skills.

If you see yourself working in a digital agency at some point, remember that a blend of good communication, technical skills and creativity are vital in making it into the agency. But even if you do not make it, never stop believing in yourself and keep training till you eventually do.

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