Do you know that 98% of B2B marketers believe that marketing is critical to making your business successful?
Like B2C, a well-planned marketing campaign can help your brand get more exposure in front of target audiences. When more people notice your brand, you get more leads and eventually more sales.
B2B marketing is not a walk in the park by any stretch of the imagination. Contrary to eCommerce businesses which make it easier for customers to buy directly from their website, B2B marketing involves generating, tracking, and fostering leads.
Are you searching for the best B2B marketing tools to empower your marketing teams to run effective campaigns?
In this blog, you’ll learn what a B2B marketing tool is, how it can benefit your business, and some of the best B2B tools available today.
So, let’s get started.
What Is a B2B Marketing Tool?
A B2B marketing tool is a software solution that enables businesses to gather valuable insights about their current customers, target audience, and trending marketing campaigns. Using this data, marketing teams can effectively create different marketing campaigns to sell their products and services.
For businesses, it can be tougher to track every marketing campaign. From lead generation to content marketing and email marketing, B2B marketing tools can easily organize and manage your marketing campaigns.
Now that you understand the importance of B2B marketing tools, it’s time we look at some of the best ones marketers can leverage to yield profitable results.
Ultimate B2B Marketing Tools You Should Try In 2022
Productivity and Team Collaboration
#1. ProofHub
ProofHub is one of the most popular team collaboration and project management tools available today. Designed for teams of all sizes across various industry verticals, this tool has a simple learning curve and is easily accessible across desktops, laptops, and mobile devices.
ProofHub offers a suite of advanced tools to marketers to easily share ideas, files & documents, send direct messages to individuals or groups, etc. ProofHub can bring together widely dispersed marketers and people from other departments on a common platform so that important information does not fall through the cracks.
Main features include:
- Task management
- Time tracking
- File management
- Online proofing
- Group chat
- Discussions
- Real-time notifications
- Scheduling calendar
#2. Slack
Slack is a widely used workplace communication tool that offers teams a single place for messaging, tools, and files. Slack has inbuilt channels that enable marketers to organize their conversations where they can share ideas, make decisions and collaborate on work better. Slack offers integration with industry-leading tools your marketing teams already use to make all your applications work better. Marketers can automate workflows to keep work moving forward.
Main features include:
- Channels
- Slack connect
- Messaging
- Workflow builder
- Apps and integrations
- File sharing
- Enterprise key management
- Huddles and clips
#3. Zoom
Zoom is a hugely popular video conferencing software solution with more than 500,000 business customers across the globe. This tool has become a go-to collaboration tool for individuals and teams who use Zoom to organize virtual meetings, webinars, discussions, etc. What makes Zoom such a popular choice is its simplicity - all you need to join a live video meeting is to click on the link without even needing to sign up.
Zoom offers Basic Plan for free, which allows a discussion for upto 40 minutes from 3 to 100 people, and two participants can be in a meeting for upto 24 hours.
Main features:
- HD video and audio collaboration
- Zoom Webinar
- Contact center
- Phone system
- Events and Chats
- Rooms and Workspaces
- Marketplace
Email Marketing
#4. ActiveCampaign
ActiveCampaign is an excellent email marketing tool for B2B marketing teams. This tool also offers marketing automation and CRM tools your business needs to create engaging user experiences. ActiveCampaign can be used by ecommerce, B2B, and B2C companies to help them convert leads into customers. You can create new landing pages for your website for lead generation and increase conversions.
ActiveCampaign works through different methods of site tracking, artificial intelligence, and app integrations. Businesses can automate their email marketing strategies and create targeted campaigns to reach out to target audiences.
Main features include:
- Email marketing
- Email segmentation
- CRM and Sales automation
- Contact and Lead Scoring
- Site tracking
- Subscription forms
- Conversations and Chat
- Sales engagement automation
#5. Mailchimp
Mailchimp is a marketing, automation, and email platform. This advanced, easy-to-use marketing platform fetches your marketing channels, audience data, and insights to achieve your goals faster. One of the most widely used email marketing tools,
Mailchimp offers a range of automation features that B2B marketers can use to communicate with prospects, clients, customers, and other parties. You can manage your mailing lists, make custom email templates, and use its analytical capabilities to determine how effectively your email marketing strategies perform. You can develop your campaigns with an easy-to-use WYSIWYG web builder without needing any coding knowledge.
Main features include:
- Audience management
- Creative tools
- Marketing automation
- Insights and Analytics
- Reports
- A/B testing
- Marketing CRM
Social Media Management
Sprout Social is a powerful solution that B2B marketers can use for social media management. Using this application, you can track your social media campaigns, conversions, and referral traffic to gauge lead generation and engagement.
Sprout Social allows marketing teams to analyze and track trends on social media to create campaigns that resonate. Sprout’s suite of social listening features enables marketers to track brand awareness, analyze relevant keywords, and figure out influencers with high follower counts.
Main features include:
- Unified social inbox
- Publishing and Scheduling
- Analytics
- Notifications
- Reports
- Dashboards
- Discovery tools
#7.Buffer
Today, Buffer is counted among affordable, authentic, and intuitive social media management platforms for B2B marketers. People are spending more time on social media channels than ever before. Using Buffer, marketers can automate social media content scheduling and posting. You can schedule posts for different social media accounts from a single platform.
With Buffer you can analyze the performance of your posts and alter your social media strategy. Buffer allows you to be consistent with your social media posting, which is crucial to drawing in more engagement with your customers and potential. Labels and hotkeys will enable you to respond to essential comments quickly.
Main features include:
- Automated scheduling
- Social media analytics
- Customized landing page
- Clip and queue text and images
- Integration with most-used apps
- Planning and Publishing
- Customer engagement
Customer Relationship Management (CRM)
#8. Salesforce
Salesforce is one of the leading CRM tools today. This fully-customizable CRM tool, Customer 360, allows B2B marketers to connect with other departments, like marketing, sales, service, IT, etc., to give them a single, unified view of your customer data. A shared view of every customer enables your teams to deliver better customer experiences as you get a deep insight into their history, interests, and pain points.
Customer 360’s automated lead management system and reporting options display vital marketing metrics- generated leads, top marketing channels, pipeline, and unspent marketing budget. Everyone in your organization can access crucial data and make well-informed decisions.
Main features include:
- Data unification and management
- Customer engagement
- Artificial intelligence optimization
- Universal ID provision
- Real-time data analytics and visualization
- Unlock all your data inside and outside the CRM
#9. Zoho
Zoho is a popular CRM tool with a user-friendly interface. Zoho offers built-in marketing automation tools that allow marketers to manage events and leads from a centralized location. You can also redesign the Zoho CRM interface with Canvas, which caters to your specific requirements. This CRM tool allows B2B marketers to reach customers across every channel.
Streamline your lead nurturing process and stay on top of activities with better workflows. Powerful, real-time analytics allow you to make smarter business decisions as you track KPIs. AI-powered sales assistant, Zia, gives you any information you want.
Main features include:
- Sales force automation
- Process management
- Omnichannel
- Analytics
- Reports
- Sales enablement
- Performance management
- Predictive sales and intelligence
Lead Generation
#10. Leadpages
Leadpages is a digital lead generation software tool that allows B2B marketers to easily capture leads on their websites. Leadpages enable small businesses and marketers to connect directly with the target audience, gather information, and close sales.
This software is even more appealing for companies because you can create websites, custom landing pages for specific audiences, alert bars, pop-ups, etc. You have a range of high-converting templates, which saves your time.
Main features include:
- Websites
- Landing pages
- Pop-up forms
- Alert bars
- Integrations
- Lead gen form builder
- Lead notifications
- Lead routing
Pricing: Visit the pricing page for more information.
Conclusion
So, which B2B marketing tool is the best? The answer lies in your specific needs. Whether team collaboration, lead generation, customer relationship management, or Email marketing, every B2B marketing tool listed here is designed to cater to specific requirements.
You can use one or more of these tools to enable your marketers to perform a wide range of tasks efficiently, on time, and with minimum errors. Generally, an ideal tool offers you high functionality at competitive prices.
Imagine that you have a thorough understanding of your target accounts, which can give you a competitive advantage in marketing and sales.
They help you prioritize calls, create personalized messages that attract attention, encourage decision-makers to consider your products, shorten the sales cycle, and close the sale.Sounds like your sales graph knocking every point towards the peak, right?There is a big difference between a potential business and a venture that is out of business.
Generally, accurate account profiling can fill the gap most effectively and robust your sales which come with an added benefit of knowing which track to look for and where to hunt.
The B2B account profiling provides decision-making information for effective communication and tailored solutions that lead to higher and more dynamic conversions for your investment, as well as efforts.Most strategic accounts are the double-edged swords and it has been seen that these key accounts hold a huge margin in terms of revenue.
Leaving these gemstones unturned might turn them into a fallow stone and can be overlooked in spite of considering it as stepping stone for your business objectives.Obtaining in-depth details of the key accounts is strategically driven by B2B marketing campaigns.
And this has a direct link to account-based marketing (ABM).
