Is lead generation core to your business but you are having a low budget? There is no need to worry because there are various low-cost ways to generate B2B leads. If implemented well, you will fall in love with these lead generation tips. Keep reading to find out the best low budget B2B lead generation approaches for your business.
Lead Generation With Live Chat Method
There are several customers waiting to hear from your business. The best approach to engage these customers is the use of a Live Chat platform, The live chat is an effective way of capturing B2B leads but remains the untapped potential. If you have visited a business website recently, there is that window that pops up with the message “how can I help?” The feature enables your business to reach out to online visitors in real-time.
Implementing a live chat is so simple nowadays as you have the option to consider live chat outsourcing. Through a chat outsource service business can drive traffic to their E-commerce website. The advantage is that it is a low-cost approach. You can negotiate with your supplier for the most favorable plan. Moreover, it feels more human compared to other automated approaches like targeting through search engine SERPs.
Various advantages come with the live chat lead generation approach. Here are some of the benefits for your consideration.
- Offers a reduced bounce rate since you are targeting a customer who has shown interest
When visitors come to your website, it is an indication that they are interested in your products. The live chat feature pops up and asks the visitor “How can I help?” At this point, the customer is likely to tell you what products they are looking for. by quickly answering to the customer, you qualify for retaining them by helping them to find what they wanted faster. .
- Improved customer service approach and best approach for nurturing existing leads
How to nurture the existing leads is a cause of concern for many E-commerce businesses. did you know that a Chat feature can help in nurturing the existing relationships? The feature helps you to keep the conversation going.
- Higher conversion rates with the potential for increased sales
when you engage customers who are ready to purchase, there is better potential for growing your sales. take advantage of the live chat feature to engage ready customers and consequently grow your sales numbers.
- Works best when you offer relevant deals and offers to the visitors
when visitors come to your website, they might be window shopping or comparing prices. Use the live chat feature to engage these customers. While talking to them, you can tell them about the latest offers they can take advantage of within the limited period. This is a qualified approach to increase sales.
- Helps to build customer loyalty and trust
The live chat feature brings in the human feeling as you interact with the customers. The overall effect is increased loyalty and trust from the target customers.
- Highly cost-effective B2B lead generation approach.
Compared to the other lead generation tools, the live chat is a cost-effective lead generation tool. You can outsource the service or order a custom live chat for your website.
The live chat services are offered in a range of formats. If you have not used the live chat application on your website, you are missing out. to get started with
Lead Generation Through Content Marketing
Remember the old adage “Content is King”? It is because great content attracts a relevant audience. Data has shown that content marketing gets three times more lead than paid adverts. Content marketing is a cost-effective lead generation approach allowing you to hire content writers for as low as $40 per 1000 words article. The content on your website or social media page is a potential lead generator. Through a proper content delivery strategy, you can attract leads. This gives you an opportunity to market your products or services. Content delivery strategies will affect the effectiveness of this lead generation strategy. To achieve success with content lead generation strategy, follow the following simple guidelines.
- Research the Customers Interests- Your content must appeal to the target audience. Otherwise, the content will not capture the customer's attention.
- Choose appropriate content type- are you looking to creating awareness, create an interest, build brand preferences, or convert the customer?
- Choose preferred content distribution platform- this depends on the customer’s interests as well. Do you have large traffic on social media than email subscriptions?
- Map out the content plan- a content plan shows what you want to publish, and the frequency of publishing. Make sure it suits customer’s interests.
- Focus on Creating a Lead Magnet in your Content- this can be achieved through solving real problems, promising a quick win, being specific, offering high-value benefits and instant accessibility just to name a few.
Lead Generation Through Social Media
The social media remains an all-time low-cost lead generation tool. You can talk to an expert to manage your social media pages or better still, hire an in-house resource from the sales and marketing department. Based on statistical data, social media gives your business an ability to focus on highly qualified leads. This is through the advanced targeting tools offered by social media channels. So, how can you use this power for B2B lead generation? Here are some of the ways you can use.
- Share leads and gated content on social media platforms
- Running contests on your social media page and attaching a high-value reward.
- Social media advertising techniques—this is both the paid and the organic ads
- Host a social media webinar or live broadcast
- Through social media geo-targeted search
- Targeted social media listening techniques
- Engaging in social selling activities
Social media is a powerful lead generation tool. However, the effects will be realized only if used in the right way. Try the above strategies on your social media for more leads.
Lead Generation Through Targeted Email Campaigns
Even with the modern more advanced lead generation tools, email marketing is still a relevant tool for generating qualified leads. Consumers are still comfortable reading an email from a trusted supplier. Every small business that wants to generate more qualified leads, can try the email campaigns. However, it is important you familiarize yourself to the important basics of email lead generation. Here are the basics.
- Email list segmentation- this is the process of dividing the email subscriber list into segments. It compares to customer segmentation in traditional marketing approaches.
- Email Campaigns Automation- this helps you to take off some of the guesswork when sending emails. Use the right automation software that ensures right emails are sent to the right recipients
- Email lead scoring- this works with email marketing automation and involves scoring leads based on a predetermined criterion.
Make sure the email campaigns deliver consistent and relevant content. The email newsletters is a great tool for achieving this objective.
User-Generated Content for Lead Generation
The user-generated content is a great approach for lead generation. The UGC is unpaid content that is created by fans of a brand. This can include anything like reviews, testimonials, tweets, blog posts, snaps etc. The user-generated content is a show that your brand is high quality hence attracting fans to share their experiences. It creates social proof influencing the buying behavior from other customers. Since it is authentic content, it will lead to a high likelihood of high user engagement and conversions.
Statistics show that consumers are far more likely to trust another person when making a purchase decision. The UGC is a cost-effective approach, as you just need to point out the largest benefit of using your product. The user-generated content strategy works best if shared on email, and better on social media. Promote the UGC to maximize reachability.
Those are the important lead generation tools for B2B. These are cost-effective approaches and ideas for small and medium organizations. These strategies have propelled today’s successful businesses to their statuses. Try them today for a chance to achieve success.
Imagine that you have a thorough understanding of your target accounts, which can give you a competitive advantage in marketing and sales.
They help you prioritize calls, create personalized messages that attract attention, encourage decision-makers to consider your products, shorten the sales cycle, and close the sale.Sounds like your sales graph knocking every point towards the peak, right?There is a big difference between a potential business and a venture that is out of business.
Generally, accurate account profiling can fill the gap most effectively and robust your sales which come with an added benefit of knowing which track to look for and where to hunt.
The B2B account profiling provides decision-making information for effective communication and tailored solutions that lead to higher and more dynamic conversions for your investment, as well as efforts.Most strategic accounts are the double-edged swords and it has been seen that these key accounts hold a huge margin in terms of revenue.
Leaving these gemstones unturned might turn them into a fallow stone and can be overlooked in spite of considering it as stepping stone for your business objectives.Obtaining in-depth details of the key accounts is strategically driven by B2B marketing campaigns.
And this has a direct link to account-based marketing (ABM).
