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robert
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Our annual partner conference, Microsoft Inspire, just concluded. The conversations I had with Microsoft’s partner community echo those I have had recently with leaders from both established organizations and earlier-stage enterprises. Leaders across industries share a commitment to innovation as the only path forward through uncertainty in global markets, especially as they continue to strengthen their security posture, reduce their carbon footprint, inject more visibility into their supply chains, and promote more inclusive prosperity in the communities where they operate.

I see this shared commitment as part of a trend I call digital perseverance. It is the ability of organizations to thrive despite risk when they harness and wield digital technology to achieve their business goals and do more with less. Here are examples of organizations that have embraced digital capabilities to persevere in collaboration with Microsoft.

Last week, Oracle and Microsoft announced the availability of Oracle Database Service for Microsoft Azure. Earlier this month, we completed the acquisition of Miburo to boost threat intelligence research into new foreign cyber threats, and Netflix announced Microsoft as technology and sales partner for its new consumer subscription plan. P&G has selected Microsoft as its preferred cloud provider to enable scalable predictive maintenance, controlled release, touchless operations and manufacturing sustainability optimization from diapers to paper towels. American Airlines has chosen Microsoft Azure as its preferred cloud platform, applying AI, machine learning and data analytics to reduce time waiting on the runway, saving thousands of gallons of jet fuel per year and giving connecting customers extra time to make their next flights.

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