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What exactly does the term "UX" in web design mean?

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Wsi eStrategies
What exactly does the term "UX" in web design mean?

There are many factors that you need to keep in mind when you’re creating a website for your Ottawa business. It needs to be mobile responsive (or mobile-first is even better), aesthetically pleasing, SEO friendly. You need to choose complementary colours, pick the perfect photos, write effective content, and find the right spots for calls to action. And, most importantly, strike just the right balance between too much and not enough of all of it! Most of these factors are related to UX. But what is UX when it comes to designing a website? 

UX in web design refers to the user experience of interacting with a website. This includes factors such as how easy it is to navigate the site, the overall look and feel of the site, and how well the site meets the needs of its users. A good UX can make the difference between a website that’s successful and one that’s not. That’s why it’s important for web designers to focus on creating a positive UX for their users. 

WHAT ARE SOME COMMON UX PROBLEMS IN WEB DESIGN? 

There are a number of common UX problems that can occur in web design. These include things like poor navigation, confusing interface elements, and pages that take too long to load. All of these factors can make it difficult for users to interact with a website, which can lead to frustration and ultimately, a loss of business. 

HOW CAN I IMPROVE MY WEBSITE’S UX? 

There are a number of ways you can improve your website’s UX. Some of these include making sure your site is easy to navigate, using clear and concise text, and ensuring that your pages load quickly. Additionally, you can use tools like user testing to get feedback from real users about your site’s UX. By taking these steps, you can help ensure that your website provides a positive experience for all of its users. 

User experience, or UX, is a critical part of web design. By understanding the common user experience problems and how to fix them, you can create a website that is not only visually appealing, but easy for your customers to use. If you’re looking for help in designing an effective website with top-notch UX, contact WSI Ottawa today. We have years of experience in designing websites in Ottawa that are both beautiful and user-friendly. Let us help you create a website that exceeds your customer’s expectations! 

Originally Posted on WSI Digital Marketing Blog

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