Being a seller, it is very important to have reviews on your products. Research shows that customer reviews & feedback on the products are the key influencers in the process of consumers’ decision-making. Buyers generally have a high tendency to trust an online business by the ratings of its products. Also, getting good reviews for your products does matter for the algorithm of Amazon as a measuring parameter for the performance of your business. This gradually leads to the deciding factor of whether your product will get a buy box or not and whether your product will rank higher or lower. Amazon is a customer-obsessed organization which is why it can even delist your product in case you have a lot of bad reviews.
Surely, it is hard to get good reviews or any reviews at all for your products on Amazon- but never impossible.
Let’s dive into some key methods to get more positive reviews on Amazon:
1: Request a review:
Amazon rolled out the request a review feature in 2019. This has increased the review percentage by 10%. You can use this feature to request customers for reviews. Remember “The best way to get something is to ask”
Some things to keep in mind regarding this:
- It can be used within 4-30 days of an order
- Message cannot be customized (You can use FiveStar for customized templates)
2: Product inserts:
Amazon's policy prohibits box inserts and product packaging that direct customers from writing positive reviews. However, you can ask the user to register their product for an extended warranty or something similar to get an email. Once you have the email, you can ask the customer to write a review.
3: Discounts:
Giving discounts encourages customers to leave reviews. This might not be a financially viable option in the long run but can help to get more reviews in the short term.
4: Negative reviews:
Amazon has given the ability to contact customers who have given 3 stars or less. So you can contact customers to address these reviews and improve them.
5: Packaging:
Good packaging can lead users to be lenient in case the product has flaws. So make sure to put in the time and effort to improve your packaging.
In today’s time, getting good reviews is as important as selling the product. Using a free tool like FiverStar which is a review automation tool can help in increasing the number of reviews without much effort which will by default help with sales.
P.S. Happy Selling!
We Indians enjoy crazy shopping sprees, and these phrases always bring out the excitement in us.On November 29th, Amazon has something amazing in store for all its Indian customers.Amazon brings Black Friday 2019, which is going to be a greater hit!
Here are some smart tips that will prepare your brand for the Black Friday 2019.Get Ahead of the CrowdGenerally, the big retailers start advertising well before the actual day arrives, which means, deals are available in the start of the month that start getting more aggressive as the Black Friday approaches.So ideally if you want your customers to know the best Black Friday deals you brand is offering, you must start promoting actively.Manage seller feedbackYour customers speak for your brand.
And, online shopping has taken customer reviews to another level.Research shows that more than 90% of the customers read the product reviews before purchasing it.Make sure that before you start promoting your brand on Amazon, you have enough and more customer reviews in your favor.Amazon now sells millions of products in India and worldwide.
This ultimately leads to improving your Amazon sales.Facebook ads are the most powerful, cost-effective and scalable tool to improve and grow your Amazon rankings and sales.
Google uses a variety of factors to deliver the best and most relevant search results from reputable sources.Whereas for Amazon, sales is a deciding factor for ranking the products.The higher the sales leads to better ranking of your products.If you are just starting off, this could be a vicious circle.
More importantly, not any kind of seller feedback and product reviews can be the right fit.New potential buyers depend on what an old customer has to say.
Satisfactory work culture is increasingly becoming one of the basic requirements of employees in the modern workplace scenario.
Every individual has the right to a safe, inclusive, and respectful workplace.
Sentrient helps you learn the eight ways a 360 degree feedback system can improve your work culture.Read more
Are you an Amazon seller and looking for a platform that may offer you Amazon feedback management service ?
If the word “yes” strikes to your mind then do read this blog for appropriate solution tips.
Several Questions may knock your door.
Howbeit, if you find the negative feedback, it is, of course, the part of Amazon policy violation.
This finally causes Amazon seller accounts suspension.
Impacts of the negative feedback :
